Carmen Gigar
Las Vegas
Summary
Dynamic and forward-thinking marketing professional with a proven track record in developing and leading diverse, high-impact campaigns that enhance market share and boost bottom-line profits. Expertise in leveraging data-driven insights to create compelling marketing collateral and revitalize online presence across social media platforms. Multifaceted skills in communications and strategic planning, honed through experience in demanding, fast-paced environments. Recognized for driving competitive growth and consistently surpassing performance targets, combining creativity and analytical prowess in every project.
Overview
37
37
years of professional experience
Work History
CMO & Partner Experience Officer
ActionCOACH North America, LLC
09.2018 - 11.2024
- Joined ActionCOACH as the director of marketing and was promoted to CMO in December of 2018.
- Oversaw company day-to-day operations in various areas mostly focused on Marking. Provided guidance to support staff and enforced compliance with state, federal, and local regulations across organization.
- Stayed informed on industry developments and market trends to gain competitive advantage. Completed SWOT analysis and quarterly goals then creating strategic plans to maximize consumer engagement and maximizing brand influence and visibility.
- Created digital marketing strategies focused on SEO,
- Led campaign planning & execution leading with vendors and agency partners.
- Conducted audience research, customer journey analysis & re-targeting email campaigns
- Managed growth of Social media channels (Instagram, TikTok, YouTube, X, Facebook)
- Created content scheduling & calendars, conducted key word analysis, to guide content development.
- Active in community engagement & moderation and reviews online.
- Consistently used social media analytics, Google Analytic data and CRM data to help develop strategies, A/B testing to improve results.
- Prepared and presented reports on status of projects and initiatives. These reports focused on analyzed data and recommendations for continuous improvement.
- Spoke and collaborated with peers and direct reports to verify task completion, meeting tight deadlines, and schedules.
- Additional marketing efforts also included creating creative digital ads and assets (CANVA) and a wide variety of collateral materials. Responsible for Website development and ongoing technical enhancements to ensure web presence exceeded 20K new visitors monthly.
- Supervised creations of short and long form video assets, working on edits to maximize content posts options.
Community Relations Specialist
University of Phoenix
12.2014 - 09.2018
- Strengthened the Las Vegas campus by leading community outreach and participating in events. Responsible for marketing the campus through grassroots efforts and creating social media content.
- Created great working relationships with different levels of city government departments and other organizations.
- Evaluated and recommended new strategic partnerships to increase the campus' servicing and offerings.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Created PR opportunities and speaker placements for campus leadership.
- Conducted media relations and responded to media requests for information.
Director of Marketing and Communications
MetroPCS
11.2010 - 12.2014
- Managed and directed all local marketing efforts for more than 100 points of distribution in Southern Nevada. Served as liaison to national marketing organization, while managing a two person staff and a budget of more than $400K annually.
- Executed all social media communication for local market and created a local co-op advertising program for independent store owners to maximize brand exposure.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Devised and executed integrated, online and direct marketing campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Director of Marketing
Dollar Loan Center
02.2014 - 08.2014
- Spearheaded cross-functional initiative to achieve sales results for four states. Managed and directed all aspects of local and regional marketing for Dollar Loan Center including in-store collateral execution. Managed graphic, online and digital team. Oversaw all media buying and media negotiations. Managed special events and organizational on-site activities to promote the brand. Budget $5million – managed team of 5.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Director of Marketing and Events
Greenspun Media Group
12.2012 - 01.2014
- Strengthened company’s business by leading implementation of all marketing of four local and tourism-based publications and three websites. Managed team that executed and coordinated more than 100 events annually. Managed e-marketing for the organizations database and worked closely with social-media, editorial staff, sales team and creative teams. Budget of $1million – managed team of 4.
- (work Environment was unhealthy)
Marketing and Online Director
Las Vegas Metro Chamber of Commerce
05.2006 - 11.2010
- Led all marketing and communication processes and programs for the 3rd largest chamber of commerce in the U.S. Managed a Budget pf $500K, and a team of 3.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Built strong relationships with industry professionals and influencers.
- Managed marketing budget for maximum ROI.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Improved website visibility through development and implementation of SEO strategies.
- Created content and promotional materials to drive engagement and conversions.
Director of Product Development & Marketing
Ethel M Chocolates, MARS Inc.
11.2000 - 01.2006
- Oversaw product design and roadmap and coordinated aspects of development and rollout.
- Met strict deadlines, coordinating moving parts in product team and orchestrating well-designed flow.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Coordinated with design and media teams to develop high-quality creative assets.
- Focused on brand standards and integrated marketing collateral and catalog layout,
- Led print ad creation including, photography, model selection and final layout for print and web use,
- Continually maintained and improved company's reputation and positive image in markets served.
Market Manager, Buyer, Community Spokesperson, Franchise Director, Field
Consultant 7-Eleven Stores (Southland Corp.)
11.1987 - 11.2000
- Managed operations for up to 72 stores in Southern Nevada and was responsible for a budget of more than $25K million annually. Supervised nine to twelve direct reports and worked directly with independent franchise owners and corporate store managers to maximize sales and profits in a 24-hour, seven day a week retail business with more than 3000 products including gasoline. Held additional positions during tenure including Marketing Buyer (NV and So. CAL), Loss Prevention, Community Affairs Spokesperson and Franchising Director (AZ, NV).
Education
MBA -
University of Phoenix
Las Vegas, Nevada, USA01.2013
Bachelor of Science - Marketing, Business
University of Nevada, Las Vegas
Las Vegas, Nevada, USA01.1987
High School Diploma - Honors
Valley High School
Las Vegas, Nevada, USA01.1982
Skills
- Leadership/advanced communication skills/public speaking
- Strategic planning analysis expertise, including budgeting and forecasting
- Marketing event planning/management
- Email automation/sequencing and digital campaign creation and performance tracking
- Meta/Google Ads, ad tags, hashtags and tracking/targeting
- Newsletter design and ad copywriting
- Open rate & CTR analysis
- Web development
- Creativity and solution focused
- Self-motivated, self-directed
- Market research & analysis
- Branding and PR expertise
- Business Programs: Excel, WORD, PPT, CANVA, ADOBE SUITE, HubSpot, Sales Force, SharePoint, OneDrive and Teams, Zoom
Languages
Spanish
Native or Bilingual
Interests
- I enjoy sketching and drawing, which helps improve my creativity and attention to detail
- Miniature collection and dollhouse building
- Reading
- Theatre Arts
- Swimming
- Dogs
Timeline
CMO & Partner Experience Officer
ActionCOACH North America, LLC
09.2018 - 11.2024
Community Relations Specialist
University of Phoenix
12.2014 - 09.2018
Director of Marketing
Dollar Loan Center
02.2014 - 08.2014
Director of Marketing and Events
Greenspun Media Group
12.2012 - 01.2014
Director of Marketing and Communications
MetroPCS
11.2010 - 12.2014
Marketing and Online Director
Las Vegas Metro Chamber of Commerce
05.2006 - 11.2010
Director of Product Development & Marketing
Ethel M Chocolates, MARS Inc.
11.2000 - 01.2006
Market Manager, Buyer, Community Spokesperson, Franchise Director, Field
Consultant 7-Eleven Stores (Southland Corp.)
11.1987 - 11.2000
Bachelor of Science - Marketing, Business
University of Nevada, Las Vegas
High School Diploma - Honors
Valley High School
MBA -
University of Phoenix