Carmen Needham
Los Angeles,CA
Summary
Creative Marketing Operations professional with 9+ years of experience managing large-scale campaigns across entertainment, streaming, and brand marketing. Experienced in cross-functional leadership, production planning, resource management, and improving team workflows. Known for bringing structure to complex projects, solving problems, and keeping teams aligned from kickoff through launch.
Overview
9
9
years of professional experience
Work History
Project Manager, Brand Creative
Hulu
2022.02 - Current
- Lead integrated 360° marketing campaigns from concept through launch across digital, social, OOH/DOOH, AV, and experiential, managing production timelines, budgets exceeding $13M, and campaigns with 100+ deliverables.
- Managed 8+ annual tentpole campaigns and concurrent projects, balancing team resources and production priorities to ensure timely delivery.
- Partner with Creative, Marketing, Legal, Production, and external vendors to manage project dependencies, resolve production challenges, and keep teams aligned on priorities and deadlines.
- Established clear ownership and review responsibilities in creative approval workflows, streamlining communication and enhancing team capacity.
- Developed self-service campaign trackers for creative development, reviews, approvals, and delivery, providing cross-functional stakeholders with centralized project updates.
Go-To-Market Operations Manager
Hulu
2021.09 - 2022.02
- Oversaw finishing operations and asset delivery across paid media and owned-and-operated platforms, optimizing production workflows, resources, and delivery schedules to enhance overall efficiency.
- Managed team capacity and workload distribution across internal finishing teams and external vendors, streamlining project assignments, balancing priorities, and resolving production bottlenecks.
- Worked closely with Creative, Production, and Media teams to coordinate asset readiness, quality control, and technical requirements, ensuring accurate and timely delivery.
- Onboarded and mentored new team members on finishing workflows, technical specifications, and operational processes, improving team readiness and operational consistency.
Traffic Coordinator
Hulu
2020.01 - 2021.09
- Coordinated delivery of 360° campaign assets for Hulu Originals and brand initiatives across digital, social, OOH/DOOH, print, and AV, facilitating execution of paid media plans exceeding $10M.
- Managed asset tracking, production schedules, and delivery requirements across multiple campaigns, ensuring compliance with brand and platform specifications.
- Liaised between creative teams and stakeholders, communicated asset status, tracked outstanding needs, and coordinated timely final delivery.
Social Media Influencer Coordinator
Biossance
2018.10 - 2019.05
- Curated engaging content across multiple social media platforms to enhance brand visibility and audience engagement, resulting in 53% follower growth.
- Crafted engaging captions for Instagram stories and in-feed content, driving sustained high engagement.
- Produced instructional content for YouTube series to educate customers on optimal product use.
- Collaborated with cross-functional teams (Influencer, Creative, AV, Email) on launch strategies and campaigns to enhance execution.
Junior Global Account Manager
Collinson
2017.07 - 2018.09
- Collaborated with teams in China, Brazil, and the UK to drive successful international product launches each quarter.
- Executed 20+ targeted marketing promotions, enhancing engagement in Intel’s global loyalty programs.
- Tracked campaign development and delivery in JIRA, ensuring timely execution and alignment with project goals.
Education
B.S. - Business Administration, Concentration in International Business
San Francisco State University
San Francisco, CASkills
- Campaign management
- Creative & Marketing Operations
- Budget Management
- Resource planning
- Vendor management
- Asset Management
- Project scheduling
- Workflow Development
- Process Improvement
- Cross-functional collaboration
- Stakeholder communication
TOOLS
Jira, Asana, Confluence, Airtable, Google Suite, Microsoft Office, Slack, Zoom, Teams
Timeline
Project Manager, Brand Creative
Hulu
2022.02 - Current
Go-To-Market Operations Manager
Hulu
2021.09 - 2022.02
Traffic Coordinator
Hulu
2020.01 - 2021.09
Social Media Influencer Coordinator
Biossance
2018.10 - 2019.05
Junior Global Account Manager
Collinson
2017.07 - 2018.09
B.S. - Business Administration, Concentration in International Business
San Francisco State University