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Carmen Robertson
Digital Design & Communications Specialist
Seattle,WA
Summary
Purpose driven visual storyteller driving community and connection through strategic outreach, authentic narratives, & impactful design.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Community Outreach Specialist - Key Leader
Lululemon
Seattle, WA
11.2021 - Current
- Daily management, and budget allocation on a monthly, quarterly, and annual timeframe.
- Listened to and addressed customer concerns using creative problem-solving in accordance with company guidelines.
- Drive customer conversion through strategic product education.
Evaluated staff performance and provided coaching to address inefficiencies. - Supported strategic visual merchandising initiatives that drive sales and support KPIs, increased conversion on low sales days by 10% in 4 weeks.
- Community Outreach Specialist: developing and delivering events that expands business into new markets.
- Ambassador relationship management.
- Development of visual collateral and copy for community events.
- Team sales liaison: strategic sales connections with existing and potential new business partnerships for bulk purchases.
- Lead through a lens of IDEA principles (Inclusion, Diversity, Equity, Action).
Nutrition Wellness Consultant and Content Creator
Be Intentional Health
Seattle, WA
02.2019 - 12.2021
- Analyzed past sales data and personal performance to develop realistic sales goals.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close, increasing revenue by 140% over 2 years.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed daily media, copy, and marketing content from ideation to production.
- Utilized Adobe Creative Design Suites and Canva for content and design creation.
Assistant Studio Manager
SoulCycle
Seattle, WA
07.2019 - 11.2021
- Managed the business operations, local marketing strategy, and visual merchandising for a medium sized studio grossing 1.5million annually.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Increased employee performance and job satisfaction to strengthen retention and engagement.
- Strengthened operational efficiency to remain cost-effective while maintaining quality service. Developed and executed strategic marketing campaigns to support studio growth, increasing retention from 21% to 64% over 6 months.
- Collaborated with community partners to create special events and drive customer retention.
Education
Master of Arts - Mass Communications & Digital Design
University of Florida
Gainesville, FL 05.2022 - Current
Bachelor of Arts - Psychology
Gonzaga University
Spokane, WA 08.2011 - 05.2014
Bachelor of Arts - Journalism
University of Montana
Missoula, MT 08.2010 - 05.2011
Skills
Written Communication
Adobe Creative Suite
Project Management
Research and analysis
Operations management
Digital imagery
Branding strategies
Visual design
Sales expertise
Software
CSS
Javascript
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Timeline
Master of Arts - Mass Communications & Digital Design
University of Florida
05.2022 - Current
Community Outreach Specialist - Key Leader
Lululemon
11.2021 - Current
Assistant Studio Manager
SoulCycle
07.2019 - 11.2021
Nutrition Wellness Consultant and Content Creator
Be Intentional Health
02.2019 - 12.2021
Bachelor of Arts - Psychology
Gonzaga University
08.2011 - 05.2014
Bachelor of Arts - Journalism
University of Montana
08.2010 - 05.2011