Carmen Sierra
Orlando,US
Summary
VP of Sales, Marketing & Design Studio extensive expertise driving growth and profitability through strategic planning and cross-functional collaboration. Expert in change management, market analysis, and team leadership, leveraging these skills to enhance brand positioning and market expansion. Passionate about fostering professional growth and aligning teams to achieve comprehensive business objectives.
Overview
31
31
years of professional experience
Work History
VP of Sales, Marketing & Design Studio
KB HOME
01.2014 - Current
- Responsible for leading and motivating a team of 72 employees
- Successfully closed over 900 homes in 2024 with a plan to deliver 1100 in 2025
- Currently Managing 29 communities
- Lead sales vision and strategy, to meet business goals
- Oversee and mentor regional sales managers, fostering professional growth
- Strategically recruit top sales talent, improving team performance and results
- Orchestrate data-driven pricing strategies and competitive analyses, enabling informed market positioning and measurable business outcomes
- Develop data-driven pricing strategies and competitive market analysis to guide new community openings
- Work closely with the National Marketing team to create comprehensive marketing campaigns and public relations initiatives to strengthen market position and drive community engagement
- Cultivated strong cross-departmental relationships, aligning Sales, Land, Finance, and Construction teams to achieve comprehensive business objectives
Director of Sales & Marketing
KB HOME
01.2013 - 01.2014
Director of Sales & Marketing & Design Studio
KB HOME
01.2011 - 01.2013
Regional Sales Manager
KB HOME
01.2005 - 01.2008
National Project Manager
AT&T WIRELESS
01.1994 - 01.2004
- Accountable for leading national projects and collaborating with four accounts receivables call centers to identify and analyze efficiency issues and implement related process improvement and change initiatives
- Built consensus among teams to gain trust and introduce creative ideas
- I interviewed and mentored new project managers and specialists
- Served as key contact to receivables vice president and department directors in gathering current departmental procedures
- Reviewed and standardized department positions throughout four call centers and created uniformity of 65 national job descriptions
- Led team in first ever documentation of policies and procedures surrounding disaster recovery planning, training, and operations standardization
- Led and facilitated focus groups to identify and resolve departmental information gaps
- Awarded 2002 2nd Quarter 'AT&T Wireless Spirit of Excellence Achiever.'
Skills
- Strategic Planning
- Contract Negotiation
- Market Analysis
- Process Improvement
- Project Management
- Team Leadership
- Sales Management
- Marketing Strategy
- Business Development
- Change Management
- Sales cycle acceleration
Professional Development
Member of the Jeff Shore Alumni Circle for career development and growth.
Languages
English
Full Professional
Spanish
Professional Working
Timeline
VP of Sales, Marketing & Design Studio
KB HOME
01.2014 - Current
Director of Sales & Marketing
KB HOME
01.2013 - 01.2014
Director of Sales & Marketing & Design Studio
KB HOME
01.2011 - 01.2013
Regional Sales Manager
KB HOME
01.2005 - 01.2008
National Project Manager
AT&T WIRELESS
01.1994 - 01.2004
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