Carmen Queen Bryant
Bryson City,NC
Summary
Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop marketing, event, and public relations campaigns. Success implementing systems across multiple operations with superior organizational and communication skills.
Overview
34
34
years of professional experience
Work History
Executive Director
McFarlane Toys
Phoenix, AZ
01.1997 - Current
- Responsible for planning, development, and implementation of all product marketing (retail and consumer) materials, marketing communications, creative campaigns, and public relations activities, for both McFarlane Toys and legendary artist and creator Todd McFarlane, to broaden awareness of brand/products with a drive to retail
- Executes all the media strategy for McFarlane Films and Todd McFarlane Publishing including writing press releases and securing earned media placement
- In 2021, secured over 20M in media and influencer (unpaid) product coverage to help grow the company from 25M to 50M in retail sales
- Developed and executed onsite and satellite event media tours earning more than 10M in media value coverage for a single event
- Oversees development and execution of marketing campaigns for top entertainment brand product lines including main licensed products for Disney, DC Entertainment, Warner Brothers Consumer Products, and Spawn
- Maintain and develop media contacts to establish an excellent relationship with key members of the press and collaborate closely with them to maximize press coverage
- Secure coverage in top entertainment, video game, and collector outlets including IGN, Entertainment Weekly, USA Today, NBC's TODAY Show, USA Today, ESPN Networks, ESPN magazine, MTV, Sports Illustrated, Vanity Fair, Rolling Stone, Child Magazine, Women's Day, Time for Kids, People magazine, Billboard, Variety, The Hollywood Reporter, License! MSNBC, Sports Business Journal, New York Times, New York Post, VH-I, Sirius and XM Satellite Radio with Howard Stern, ABC Radio and local stations
- Manages the development and execution of PR and marketing campaigns to ensure brand messages are consistently built across multiple channels meeting brand objectives. Collaborates wit licensors to establish product messaging through their channels
- Handles all events with a yearly budget of 200K
- Plans and executes the trade and consumer events from conceptualization to set-up.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Created promotional materials and provided insightful information to social media, websites, and print media.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Drove strategic improvements to enhance operational and organizational efficiencies.
Administration Manager
Broadway Series
Louisville, KY
01.1991 - 01.1996
- Oversaw the execution of all show contracts, show load-ins, handled the financial settlements, liaison with the local unions - wardrobe and stagehands.
External Affairs Coordinator
Arts
Louisville, KY
01.1990 - 01.1992
- Coordinated all aspects of the NEA funded Classic's in Context Festival, working on fund raising campaign, liaison to the local non-profit art organization, grant writing and application submissions.
Computer Programmer and Group Coordinator
Education Department
Louisville, KY
01.1988 - 01.1990
- Transferred all manual programs to software developed for the museum's education department for classes and events
- Executed a CRM program on museum members for grant writing purposes
- Helps schedule and promote group activities to community/educational groups
- Supervised writing of all grant applications and checked the information for accuracy prior to submission.
Education
Computer Programming
Indiana Southeast University
1986
Skills
- Marketing Industry Expertise
- Annual Planning
- Strategic Planning and Execution
- Relationship and Team Building
- Effective Communicator and Public Speaker
- Digital Photography
- Proficient in Windows office
- Knowledge of Photoshop
- Trade Show Coordination
- Earned Top Tier Media Placement
- Cross-departmental Alignment
- Strategic Marketing
- Product Promotion
Timeline
Executive Director
McFarlane Toys
01.1997 - Current
Administration Manager
Broadway Series
01.1991 - 01.1996
External Affairs Coordinator
Arts
01.1990 - 01.1992
Computer Programmer and Group Coordinator
Education Department
01.1988 - 01.1990
Computer Programming
Indiana Southeast University
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