Carol-Ann Jordan

· Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships in 21 markets across the Caribbean

· Increased revenue by 15% year on year in major markets, by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.

· Coordinated and managed digital campaigns throughout the company's network which led to increased social media engagement and website hits.

· Coordinated and managed regional promotions for radio and television.

· Contributed to successful email marketing campaigns, increasing awareness of the company's products and offerings.

· Provided administrative support to the Head of Sales and Marketing, fostering timely project completion.

· Developed a streamlined system for the negotiating and preparation of all sponsorship and barter contracts ensuring that the company received maximum returns on its investment.

· Developed scripted ad content to enhance marketing strategies.

· Oversaw marketing communications and enforced alignment with brand image.

· Managed complete database of all files, contracts, and project materials.

· Helped organize creative assets, including copywriting text for digital use and preparing videos for social media distribution.

· Updated web pages and social media profiles to reflect proactive strategies and engage customers.

· Answered email and social media messages according to prescribed policies.

· Developed and oversaw internal and external events.

· Helped develop event strategies and plans to drive successful completion of each marketing project and achieve key targets.

· Coordinated with vendors to complete projects according to schedule and specifications.

· Prepared, completed and tracked customer surveys for regional and local campaigns.

· Managed the design process for all marketing collateral.

• Assisted with marketing ventures for the Barbados Manufacturing Association and their members.
• Supervised the co-ordination of events and projects for the Barbados Manufacturers' Association.
• Coordinated the Buyer's Program for the organization to increase exports of local products throughout the Caribbean, North America and United Kingdom.
• Assisted with the coordination of the Barbados Manufacturers' Exhibition (BMEX.
• Provided marketing and administrative support for the Barbados Manufacturers' Association and Brands of Barbados.

• Maintained adherence to client-event requirements through effective delegation, prioritizing and management of all production phases, from concept to execution.
• Boosted client satisfaction through administration of on-site service requests and effective management of event logistics.
• Maintained close communication with clients to mitigate service issues.
• Coordinated the rental of the facility for various events including meetings, seminars, receptions, fashion shows and conferences.
• Managed event logistics for formal banquets, dinners and corporate events catering up to 800 guests.
• Introduced and updated policies and procedures to help resolve operational issues in the day-to-day management of events.
• Supervised teams daily from all departments including Maintenance, Catering, Housekeeping and Information Technology Department.