Carol Comeaux
Marco Island,FL
Summary
Strategic-thinking Communications professional adept at writing, editing and shaping copy to meet specific needs, enhance perception and drive change. Decisive and focused with expertise in team leadership, program management and complex problem-solving.
Overview
36
36
years of professional experience
Work History
Communications Director
Marco Island Yacht Club
2015.10 - 2020.09
- Led small communications team responsible for all internal and external communications and marketing for Marco Island Yacht Club
- Reinvigorated growth in Club membership through new communications strategy and materials including new brochures, new website, print ads, social media, news releases
- Wrote powerful copy for print and video media
President
CGI
1998.01 - 2015.08
- Owner and lead consultant in a small communications agency
- Developed and executed communications strategies for the Chief Technology Officer at BP
- Wrote newsletter, created presentations for the BP Board of Directors, ghost wrote magazine articles and speeches for BP CTO, developed displays and exhibits
- Developed internal communications for BP Amoco launch of new technology initiatives
- Developed internal communications for Project Millennium at Amoco (the Y2K project)
Director of Marketing Communications
GTE Airfone
1993.11 - 1997.05
- Boosted company revenue with the implementation of targeted advertising initiatives
- Established successful partnerships with Amex, United Airlines and Delta Airlines co-marketing use of our onboard phones
- Developed new products and pricing plans to boost revenues
Director of Employee Communications
Ameritech (now AT&T)
1992.04 - 1993.11
- Led team in development and execution of multi-media internal communications strategies that enhanced alignment of employees with a changing company mission and culture
- Developed videos and other materials supporting the company's "Breakthrough Leadership" program
Director of Advertising
Ameritech (now AT&T)
1985.01 - 1991.04
- Led the development of business-building advertising strategies
- Directed the work of three advertising agencies in the development of advertising
- Collaborated with internal stakeholders in Marketing on the development of our ad campaigns
- Analyzed campaign performance data, to optimize results and ROI.
Education
Bachelor of Science - Communications
University of Illinois
Champaign-Urbana, ILMBA - Marketing
Northwestern University
Evanston, ILSkills
- Strategy Development
- Communication Planning
- Report Writing
- Media Relations
- Research
- Speech Writing
- Problem-Solving Skills
- Written and Verbal Communication
- Copywriting
- Team leadership
- Digital marketing
Timeline
Communications Director
Marco Island Yacht Club
2015.10 - 2020.09
President
CGI
1998.01 - 2015.08
Director of Marketing Communications
GTE Airfone
1993.11 - 1997.05
Director of Employee Communications
Ameritech (now AT&T)
1992.04 - 1993.11
Director of Advertising
Ameritech (now AT&T)
1985.01 - 1991.04
Bachelor of Science - Communications
University of Illinois
MBA - Marketing
Northwestern University
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