Hi, I’m
Carol Greiss
Summary
Skilled marketing professional with a strong background in creating and executing strategic campaigns to drive growth. Demonstrated ability to collaborate effectively with teams and adapt to changing needs, resulting in the delivery of measurable results. Proficient in digital marketing, market analysis, and brand management, with a strong focus on innovation and customer satisfaction. Consistently reliable and effective in achieving organizational goals.
Overview
10
years of professional experience
1
Certificate
Work History
ProShop ERP
Senior Growth Marketing Manager
03.2025 - Current
Job overview
- Boost brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Develop and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborate with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Analyze market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Optimize website content for improved search engine rankings and increased web traffic.
- Implement data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Prophix
Demand Generation Manager
12.2022 - 01.2025
Job overview
- Conduct webinars with current and prospective clients, develop presentation content and deliver live interactive presentations to engage customers and build rapport for the company.
- Utilize database management and correspondence automation tools to streamline and automate marketing campaigns while gathering statistical data on efficacy of client interaction.
- Analyze demand generation campaign performance, targeting key performance indicators to build and refine approaches to optimizing receptivity and interaction from target markets.
- Prepare market forecast reports and incorporate key indicators of market trends into presentations to team members and managers to instill an understanding of campaign context.
Dooly Research Ltd
Senior Demand Generation Manager, Demand Generation Marketing Manager
03.2021 - 12.2022
Job overview
- Act as the go-to-market lead, working collaboratively across marketing, product marketing, sales, customer success, and revenue operations to build Demand Gen programs
- Own Go-to-Market ABM strategy, plan and playbook to increase new opportunities with key accounts and shorten the deal cycles of key accounts with active opportunities
- Work closely with Operations to create dashboards & report to track the impact of major initiatives and campaigns
- Monitor and report campaign performance by tracking KPIs, including clicks, website visitors, downloads, leads, signups, buyer cycle journey, sales opportunity, pipeline, revenue, and closed wins
Ricoh Canada
Demand Generation Marketing Manager
01.2015 - 03.2022
Job overview
- Plan, design, develop, execute, and optimize strategic lead generating campaigns across various channels
- Monitor and report campaign performance by tracking KPIs, including clicks, website visitors, downloads, leads, signups, buyer cycle journey, sales opportunity, pipeline, revenue, and closed wins
- Create impactful nurture programs to improve conversion rates from leads to opportunities and closed wins
- Managing nurturing programs, webinars, online advertising, email campaigns, social media, SEO, SEM and sponsorships
Education
Helwan University
Bachelor of Arts from Interior Design
01.2011
Skills
- Marketing Strategy and Campaigns Development
- Performance Evaluation
- Project Management
- Data Analytics
- Social Media Marketing
- Digital Marketing
- Customer Relationship Management (CRM)
Certification
- Reforge Growth Marketing
- DeamndBase Account-Based Experience (ABX)
Languages
English: Full Professional
Arabic: Native/Bilingual
French: Limited
German: Professional
Timeline
Senior Growth Marketing Manager
ProShop ERP
03.2025 - Current
Demand Generation Manager
Prophix
12.2022 - 01.2025
Senior Demand Generation Manager, Demand Generation Marketing Manager
Dooly Research Ltd
03.2021 - 12.2022
Demand Generation Marketing Manager
Ricoh Canada
01.2015 - 03.2022
Helwan University
Bachelor of Arts from Interior Design
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