Carol Hargrave

• Leading BNPL Merchant Growth teams including Product Marketing, Customer Success, and Merchant Integration for short-term and long-term BNPL solutions.
• Developed GTM strategy for launch of PayPal's BNPL products in 2020. Continue to lead GTM strategy for merchant targeting, making PayPal a top-tier BNPL player in crowded industry.
• Work closely with sales organization to execute GTM strategy and to react quickly to changing market dynamics.
• Perform regular competitor analysis to stay informed about industry trends and adjust strategies accordingly.

• Managed independent consulting practice that worked with businesses from a variety of technology industries; developed their go-to-market strategy and gave them tools to execute
• Mentored junior team members in best practices for marketing strategy development and execution.
• Provided strategic guidance to clients on pricing decisions based on thorough market analysis.
• Organized successful trade shows and events, showcasing products or services to potential customers and partners.
• Developed customized marketing plans for clients, addressing their unique needs and goals successfully.

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.

• Spark works with executive management teams and investors to transform their companies into high-performing enterprises that accelerate growth and valuations. Worked with best of the best in all areas of tech companies and leveraged synchronized, dedicated teams to produce amazing results.
• Collaborated with key stakeholders to align marketing efforts with organizational goals and objectives.
• Established partnerships with external organizations to expand reach and enhance overall marketing efforts.
• Championed innovative ideas that led to successful pilot programs expanding service offerings.
• Developed marketing and brand strategies that transform businesses

• Based in Stockholm, Sweden, Klarna is one of the leading global payments and shopping services, offering direct payments and BNPL plans for online and in-store payments
• Member of executive management team. Led 50 employees across 5 sites, directing internal communications, external communications, and public affairs in multiple markets. Led development of brand communication strategies for multiple markets to establish Klarna as a consumer brand. Managed in-house creative and website development team, implemented direct-to-consumer marketing strategy transformation, and conducted consumer and merchant research and insights.
• Owned customer, merchant, and sales events. Presented at representative events in key markets
• Launched brand transformation including research and foundational brand campaign that ultimately led business from "Simplifying Buying" to current "Smoooth" branding.
• Conceptualized and led overall SME merchant Lead-to-Revenue transformation including integration and launch of Eloqua marketing automation system which improved no-touch lead onboarding from
• Spearheaded design and development of Klarna.com and My Klarna servicing site. Website optimization drove consumer engagement and merchant lead generation that grew unique site visitors by 800K in 9 months and increased average transactions by 0.25/user.

• Mobilized marketing strategies and programs across all segments of PayPal consumers in US market.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Developed, implemented, and optimized best customer strategies across customer lifecycle
• Led CRM strategy development and testing to maximize customer engagement and revenue
• Oversaw marketing operations and database marketing to deliver trigger-based marketing campaigns across owned and paid digital channels
• Built and activated marketing initiatives within Bill Me Later Business development team to grow Bill Me Later footprint.

• Managed Bill Me Later existing customer portfolio strategy and marketing.
• Managed Private Label Credit Card portfolios including sales process, integration and portfolio management. Produced initiatives to expand Private Label Credit Card product from 1 to 13 relationships
• Developed marketing integration solutions for first round negotiations with eBay
• Managed strategic relationship between Bill Me Later, Inc. and Chase Card Services at critical time in company history

• Owned and manged new account acquisitions team for The Home Depot consumer and commercial private label credit cards. Drove sales for The Home Depot through promotion of pre-approved credit offers and point-of-sale deferred payment promotions through multiple channels including point-of-sale, direct mail, and telemarketing solicitation.
• Worked on conversion team to bring THD portfolio from GE to Citibank.
• Established tri-bureau direct extract process for monthly direct mail campaign.
• Increased consumer pre-approved direct mail response rates by 53% in 12 months.
• Grew average first purchase on new consumer accounts by 28% through targeted selection.
• Grew Consumer Direct Mail 90-day partner EBIT ROI by 154% in under 12 months.

• Spearheaded product and services management for the Verizon Card program. Proactively maintained positive partner relationship that ensured commitment to the co-brand credit card product, and led to continuous business growth.
• Grew product P&L by sourcing new accounts and offering new partner products to existing clients.
• Implemented strategies that grew portfolio net receivables by 89% and grew active units by 20%.
• Sourced 500M new accounts annually to support portfolio growth.

• Managed print production for multiple credit card products
• Included both acquisition and portfolio acquisition campaigns
• Managed all aspects of production including agency management, print quality management, budget management, and timelines.

Account Executive on multiple brands