CAROL KESSEL
Fishers,IN
Summary
Results-driven digital marketing professional adept at driving awareness across multiple channels. Expertise in sales and marketing technologies including Salesforce Marketing Cloud Engagement and Account Engagement (formally Pardot), social media, and SEO. Skilled project manager with a proven track record of strong cross-functional team collaboration as well as vendor and client relationship management. Proficient in marketing automation, email development and deployment and online campaign management.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Automation Manager
BraunAbility
03.2022 - Current
- Develop a deep understanding of our customers, products, target audience, and buyer journey. Understanding our audiences and databases and how to best leverage data effectively for marketing campaigns.
- Lead day-to-day management and execution of all marketing automation initiatives and Salesforce Marketing Cloud software tech stack.
- Developing and implementing Salesforce Ad Studio and Mobile Studio to be incorporated into our campaigns.
- Design, test and execute marketing automation campaigns to support multi-channel efforts including lifecycle marketing strategies using CRM data and methods such as email, mobile and push to increase conversion and customer retention. Ensure flawless execution of owned marketing communications.
Marketing Automation Manager
dormakaba Americas
10.2021 - Current
- Develop and implement lead management, nurturing, scoring, routing and follow up procedures
- Design, test and execute the marketing automation programs to support multi-channel efforts including events, webinars, sales promotions, and customer loyalty programs
- Campaign development, including activities for segmentation, campaign targeting and workflow, drip campaigns, email deliverability, reporting and analytics
- Measure and report on all growth KPIs and develop plans for improvement
- Champion the marketing automation business requirements with local and global IT, Salesforce and Pardot teams
- Collaborate with other regional teams to ensure Pardot global success including implementing future requirements, troubleshooting issues, and establishing best practices.
Digital Engagement Manager
dormakaba Americas
10.2020 - 09.2021
- Email communication strategy and oversight of execution
- Social Media Management for all dormakaba Americas social media channels including dormakaba AMER, BEST, Mesker, Design Hardware and Alvarado
- Managed social media and PPC advertising campaigns for multiple segments
- Worked inside BrightEdge for SEO recommendations for our Americas sites
- Trained associates on social media and LinkedIn best practices
- July 2021: dormakaba Americas named the most active building materials professionals on social media in the US – DSMN8
- September 2021: dormakaba Americas named 2nd most active building materials professionals on social media in the US – DSMN8.
Digital Account Manager
FoundSM
05.2019 - 03.2020
- Paid Social Media strategy & execution
- SEO strategy, management, recommendations, and reporting
- Wrote ad copy for search and social media campaigns
- Trafficked projects back and forth between our client and our team using our project management software, Wrike
- Ensured projects were completed and delivered on time
- Ran A/B tests and worked closely with our CRO team members to optimize landing pages based on results
- Tracked keyword performance, provided technical recommendations, and provided blog topics
- Reported on metrics monthly to clients.
Account Manager
Dgs Marketing Engineers
04.2018 - 05.2019
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Identified, developed, and evaluated marketing strategies based on client objectives to help them meet their marketing objectives and goals
- Worked closely with our content and digital teams to optimize digital campaigns including
- Provided clients with recommendations for SEO optimizations and blog topics to help with rankings
- Liaised with marketing and sales teams to develop targeted campaigns.
Education
Bachelor of Arts - Communications
Purdue University Calumet
Hammond, IN08.2006
Skills
- Marketing Automation
- Email Marketing
- Digital Marketing
- Digital Advertising
- Search Engine Optimization
- Project Management
- Client/Vendor Relationships
- Flexible and Adaptable
- Fast Learner on New Technology
Certification
Salesforce Certified Pardot Specialist
Salesforce Certified Marketing Cloud Email Specialist
Timeline
Marketing Automation Manager
BraunAbility
03.2022 - Current
Marketing Automation Manager
dormakaba Americas
10.2021 - Current
Digital Engagement Manager
dormakaba Americas
10.2020 - 09.2021
Digital Account Manager
FoundSM
05.2019 - 03.2020
Account Manager
Dgs Marketing Engineers
04.2018 - 05.2019
Bachelor of Arts - Communications
Purdue University Calumet
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