Carol Maynard
Hendersonville,TN
Summary
Accomplished Sales/Marketing/Customer Relations Director relocating to Manhattan, KS. Excels in building successful business partnerships and delivering superb customer service. Seasoned Director with background in strategic planning, team leadership, and performance optimization. Known for driving company growth by developing efficient operational strategies and fostering professional relationships. Demonstrated abilities in problem solving, decision making, and communication skills to influence key management and board members. Proven record of delivering innovative solutions and achieving organizational goals.
Overview
22
22
years of professional experience
Work History
Customer Relations Director
Mary, Queen of Angels Assisted Living
Nashville, TN
06.2023 - Current
- Recruited to the position by the Executive Director who was looking for an individual with successful experience in senior living.
- The goal was to grow and retain current residents during the 16-month remodeling process with a beginning occupancy at 80%.
- Over the course of a year, census continued to grow despite the obstacles associated with construction and post-Covid obstacles.
- Less than six months following construction completion, the census stabilized at 95%. The Relations Director's focus is not only on external growth, but also on retention.
- Another success was achieved with no drop in the census due to client dissatisfaction.
- Manages the sales and marketing department while growing and maintaining client satisfaction.
- Developed marketing strategies for re branding at the completion of the remodel with updating sales, marketing, digital, social media, and internal materials.
- Excellent customer services skills utilized to effectively communicate with residents, family members and referral partners
- Professional communication skills applied towards team members and referral partners
- Expertly navigates residents/family members through the financial scholarship application and review with the Executive Director to determine acceptance/denial
- Trains team members to understand the vital role all members have in the external/internal sales process
- Planned/executed successful open houses/events for continued census growth and awareness
Sales & Marketing Director
Park Place Retirement Community
Hendersonville, TN
02.2021 - 06.2023
- Returned to the Sales Director position per recruitment of General Manager and Regional Operations Director to help increase census
- Park Place had dropped significantly due to obstacles because of Covid restrictions placed upon assisted living
- The community census of January 2021 was below 85% and within a few short months, the census increased to 90%+ consistently while reaching 95% within one year
- The reason for the sudden increase was attributed to strategically working the current database and growing the database by reconnecting Park Place to referral partners
- Manage the sales and marketing department; while achieving occupancy and revenue goals through direct selling, community outreach, and external business development
- Consults with prospects and family members to determine care needs
- Builds productive relationships with industry partners and referral sources
- Works closely with the general manager to develop sales strategies
- Accountable for departmental budget
- Continually maintains the company's reputation and positive image within the community
Community Outreach Director
Clarendale at Indian Lake
Hendersonville, TN
04.2018 - 08.2020
- Community Outreach Director responsible for developing and educating the general population and business referrals about the new and upcoming senior living community through presentations with hospitals, rehabs, physicians, home health, home care agencies, civic & religious organizations, senior wellness & civic organizations
- Developed strategics opportunities to enable the success of new development opening to include open house, ribbon cuttings with city and county officials
- Engaged with all sales aspects including direct sales with potential prospects, to include tours, follow ups and completed with move in process details
- Achieved success prior to opening by meeting all corporate expectations
Sales and Marketing Director
Park Place Retirement Community
Hendersonville, TN
10.2012 - 04.2018
- Managed the sales and marketing department; while achieving occupancy and revenue goals through direct selling, community outreach, and external business development
- Consults with prospects and family members to determine care needs
- Builds productive relationships with industry partners and referral sources
- Works closely with general manager to develop sales strategies
- Accountable for departmental budget
- Continually maintains the company’s reputation and positive image within the community
- Achievements
- 100% occupancy - 2016 (not reached within facility for 20+ years)
- 95%+ occupancy - 2016 to present
- Achieved market success
- Planned, marketed and executed events; to include annual health fairs and open houses
Publisher
Main Street Media
Lebanon, TN
09.2010 - 10.2012
- Managed all aspects of newspaper functions, including, management of sales, editorial, design, office and circulation teams
- Provided strong leadership resulting in successful growth of the company
- Implemented monthly and annual budgets and controlled expenses in the company, including payroll and outsourced expenses
- Launched new products and achieved success through utilizing organizational and leadership skills
- Achieved promotion from sales leader to publisher
- Achievements:
- Increased profits
- Reduced overhead costs
- Product development
- Implemented successful marketing awareness campaign
Community Relations Director/Sales Manager
MainStreet Media, LLC
Lebanon, TN
06.2009 - 09.2010
- Management of the sales team to meet individual and company objectives
- Developed a business network to achieve company respectability and position in the community by gaining trust and approval
- Achieved successful revenue sales by utilizing leadership skills and partnerships
- Achievements
- Increased sales
- Increased circulation
- Increased product awareness
- Developed and maintained professional partnerships
Sales Executive/Account Manager
Gannett Publishing
Nashville, TN
03.2003 - 06.2009
- Gained new accounts and maintained existing accounts by utilizing customer service skills and implementing business-building and relationship-building expertise
- Salesperson of the year award - 2008
- Consistently achieving sales goals
- Product development
- Product awareness campaign
Education
Bachelor of Science - Business Administration/Marketing
College of Charleston
Charleston, SCSkills
- Experienced knowledge of senior living options
- Superb customer service skills
- Sales-focused and mission-driven
- Excellent closer, client retention
- Event planning
- Effectively achieves and maintains goals
- Successful business partnerships
- Strong communication and organizational skills
- Sales team management
Attributes
- Superb customer service skills
- Sales focused and mission driven
- Excellent closer/client retention
- Event planning
- Efficiently achieves and maintains goals while maintaining confident, calm demeanor
- Self-starter
- Successful business partnership
- Strong communication and organizational skills
- Dependable. Professional. Efficient.
Memberships, Leadership Roles and Interests
Senior Services Network, Nashville, TN, 10/01/12 - Present
- Board Member, 2012 - 2020; Events Chair, 2013 - 2015; Chapter Chair, 2015 - 2018; President Elect, 2018 - 2019; President, 2019 - 2020; Emeritus, 2023 - Present
Senior Citizens of Hendersonville, Hendersonville, TN, 2012 - Present
- Board Member, 2016 - 2023; Board Secretary, 2018 - 2020; Events Committee Member, 2017 - 2018
Leadership Sumner Graduate - 2010
Timeline
Customer Relations Director
Mary, Queen of Angels Assisted Living
06.2023 - Current
Sales & Marketing Director
Park Place Retirement Community
02.2021 - 06.2023
Community Outreach Director
Clarendale at Indian Lake
04.2018 - 08.2020
Sales and Marketing Director
Park Place Retirement Community
10.2012 - 04.2018
Publisher
Main Street Media
09.2010 - 10.2012
Community Relations Director/Sales Manager
MainStreet Media, LLC
06.2009 - 09.2010
Sales Executive/Account Manager
Gannett Publishing
03.2003 - 06.2009
Bachelor of Science - Business Administration/Marketing
College of Charleston