Summary
Overview
Work History
Education
Skills
Timeline
Generic
Carol Nettles

Carol Nettles

Alpharetta,GA

Summary

Proven sales professional with extensive sales and business development experience in the consumer and business-to-business marketing industries. History of achieving sales performance goals, strategic partnership development, account acquisition, and business expansion resulting in substantial growth and profitability. Excellent communicator with a proven ability to listen to customer needs, devise solutions to meet business objectives, and build customers' trust.

Overview

28
28
years of professional experience

Work History

Advertising Sales Manager

AdBoom Advertising, Inc.
Atlanta, GA
05.2019 - Current
  • Business lead for an advertising sales agency representing an international account base of publishers and associations in print, digital, and event marketing. Responsible for $5.5 million in total annual sales.
  • Work as an extension to client's marketing department, responsible for meeting year-over-year advertising sales performance goals through new advertiser acquisition, expansion, and retention.
  • Consistently exceed targets by 10% to 15% through proactive growth strategies.
  • Created marketing materials to promote products and services.
  • Key role in the RFP process and the expansion of the agency's account portfolio. Secured new business revenue streams from untapped industries, leading to long-term growth and profitability. Efforts have resulted in $3 million in new revenue sales.
  • Coordinated cross-functional projects between departments within the organization..
  • Strategically plan and implement advertiser specific campaigns using a combination of print and digital media designed to meet advertiser's objectives and maximize campaign performance.
  • Negotiated prices, terms, and conditions of advertising contracts.

Business Development Manager

Inmar, Inc.
Atlanta, GA
01.2017 - 04.2018
  • Cultivated new business partnerships for consumer-packaged good manufacturers and delivered consumer promotion solutions, including coupon processing and clearinghouse services, digital load-to-card coupons (retailer loyalty programs), rebate management, influencer marketing and shopper behavior data and analytics.
  • Attended tradeshows and conferences to network with potential clients.
  • Exceeded $650,000 in sales and grew market share through persistent prospecting, account acquisition, client interaction, capitalizing on benefits, consumer data, competitive intelligence innovative strategies, and pricing.
  • Surpassed digital sales quota by 35% by uncovering cross-sell opportunities.
  • Managed high-profile load-to-card promotion strategies, and performed post-campaign performance metrics to determine effectiveness.

National Sales Account Executive

Valassis Communications Inc.
Atlanta, GA
09.1997 - 08.2016
  • Accountable for new business acquisition and sales growth within assigned regional and national accounts. $5 million annual quota.
  • Utilized proprietary targeting and consumer data to develop and execute integrated media campaigns within the delivery portfolio: direct mail, newspaper, cooperative advertising formats, and digital.
  • Earned the Distinguished Sales Performance Award and the company's Top Honor for Sales and Quota Attainment: President's Club.
  • Acquired $325,000 in sales; surpassed new business quota by 116%, and recognized as Top Achiever, leading the Southeast region in new business growth.
  • Monitored industry trends to develop strategies that capitalize on emerging opportunities.
  • Led a multi-executive team representing $5 million in combined annual sales.
  • Grew sales by 294% by continuing to build relationships within a leading restaurant chain, leading to $1 million growth.
  • Collaborated with internal teams including marketing, finance, operations, and engineering on projects impacting sales growth.

Education

BBA - Marketing

Kennesaw State University
Kennesaw, GA

Skills

  • Solutions-based consultative selling
  • Results oriented
  • Relationship building
  • Print and digital media expertise
  • Data and analytics
  • Creative problem solving
  • Leadership
  • Marketing sponsorships
  • Contract negotiations
  • International sales
  • Email marketing
  • Salesforcecom
  • Campaign management
  • Advertising strategy
  • Email marketing
  • Consumer promotions
  • Business-to-business marketing
  • Trade shows

Timeline

Advertising Sales Manager

AdBoom Advertising, Inc.
05.2019 - Current

Business Development Manager

Inmar, Inc.
01.2017 - 04.2018

National Sales Account Executive

Valassis Communications Inc.
09.1997 - 08.2016

BBA - Marketing

Kennesaw State University

Similar Profiles

CREATE PROFILE
Carol Nettles
Want your own profile? Build for free at Resume-Now.com