CAROL NIEBLES
Jamaica,USA
Summary
A marketing and advertising professional with over 15 years of experience in both Fortune 500 and start up environments. I am passionate about driving customer success, building cross-functional and client relationships, and promoting ongoing improvement of processes.
Overview
14
14
years of professional experience
Work History
ASSOCIATE DIRECTOR, Client Experience Retail Media
The Goodway Group
New York, NY
01.2023 - Current
- Responsible for 50+ advertising campaigns and over $15 million in annual business for major advertisers such as Kenvue, Unilever, WK Kellogg, and JM Smuckers.
- Contribute thoughtfully to conversations about growing the client’s business through media upsell opportunities, consultation, and uncovering process efficiencies.
- Lead and drive collaboration with Planning, Insights, and Operations teams to meet expected timelines, budgets, and quality standards.
- Develop and maintain positive relationships with vendors and external partners to support business objectives and meet goals.
- Effectively communicate with clients and brands, ensuring they are well-informed and confident on all issues related to their campaign(s).
- Take ownership of daily client deliverables, ensuring accuracy and addressing needs before they are expressed internally or externally.
Personal Sabbatical
PTA President P.S. 182Q
Jamaica, NY
08.2020 - 06.2022
- I had the privilege of spending these two years as a full-time parent, a school community leader, and a volunteer.
- Sets and balances the annual budget, justifies all proposed costs, and monitors annual spending.
- Determined the documentation needed to support organizational compliance with NYC DOE PTA standards governing accreditation and certification.
- Planned and executed events and marketing programs to raise funds for the school.
REGIONAL MANAGER, East & Midwest, Client Marketing Team
BabyCenter, LLC (Everyday Health Group)
New York, NY
01.2019 - 01.2020
- Trained and mentored a team of 3-4 people, responsible for 40+ advertising campaigns and $15M in annual business
- Managed day-to-day communication with large enterprise advertising clients including Proctor & Gamble, Target, Dr
- Brown’s, Americord and Walmart
- Ideated with internal cross-functional teams and to execute custom promotions including branded content, native media, email and paid social programs that produced high engagement rates, open rates and click through rates
- Strategized and collaborated with Sales, Planning and Marketing/Social teams to conduct quarterly business reviews, to share reporting, benchmarks, and an in-depth analysis of campaign effectiveness
- Created strategic solutions to upsell and optimize against program objectives and KPIs
SENIOR CLIENT SUCCESS MANAGER, Client Marketing Team
BabyCenter, LLC (Johnson & Johnson)
New York, NY
01.2013 - 01.2018
- Managed Johnson & Johnson affiliate campaigns in Canada, Europe, Asia, Latin America, & US markets totaling $12M+ in ad sales revenue
- Created and managed timelines of creative assets across the BabyCenter experience, inclusive of mobile, social, email and desktop
- Reviewed campaign delivery on a weekly cadence to ensure revenue is maintained and mitigate under-delivery through proactive optimizations
- Trained and guided two client marketing coordinators
- Recipient of two Encore Awards in 2015 and 2017 for going above and beyond to ensure proper media executions
ACCOUNT MANAGER
CAFEMOM, MAMAS LATINAS
New York, NY
01.2011 - 01.2013
- Executed and managed all campaigns for major advertisers such as P&G, Kmart, General Mills and General Motors that generated $8.5MM in revenue
- Collaborated with Client Solutions, Ad Operations, Design, Editorial and Sales Development teams to ensure campaigns launched successfully and delivered efficiently and in full
- Monitored campaigns, identifying potential under deliveries, and recommending optimizations that were still in line with objectives and KPIs of each advertiser
- Created and presented mid and post campaign performance decks to partners that provided insights and takeaways; made recommendations, helping bring in incremental dollars
- Implemented and enhanced processes from Cafemom to Mamas Latinas platform to serve founding partners and new business
ACCOUNT MANAGER
NBC UNIVERSAL, IVILLAGE.COM
New York, NY
08.2010 - 06.2011
- Collaborated with sales and marketing teams to build smart and successful media plans
- Managed post-sale campaigns that generated $3.5M + in revenue
- Launched and managed high profile sponsorship programs, sweepstakes and contests that maximized brand exposure for clients
- Created and delivered pre- and post-sale documents including proposal decks and wrap-up reports
- Recipient of NBCU Awards for going Above and Beyond in 2010 and 2011
Education
Bachelor of Arts - Media Studies
Queens College University of New York
Queens, NY01.2006
Skills
- Microsoft Office
- Google Suite
- Google Ad Manager
- Salesforce
- JIRA
- TTD
- LiveRamp
- Team Management
- Account Management
- Client Needs Assessment
- Strategic Planning
- Client Relationship Management Expert
References
- Rachel Roush, Regional Manager, Client Marketing, BabyCenter, 831-295-4438, Rbarton77@gmail.com
- Eric Dunphy, Director, Client Marketing, BabyCenter, 408-429-4738
- Tracey Rivera-Price, Account Executive, NBC Universal, 917-374-5186, Trprice07@gmail.com
Timeline
ASSOCIATE DIRECTOR, Client Experience Retail Media
The Goodway Group
01.2023 - Current
Personal Sabbatical
PTA President P.S. 182Q
08.2020 - 06.2022
REGIONAL MANAGER, East & Midwest, Client Marketing Team
BabyCenter, LLC (Everyday Health Group)
01.2019 - 01.2020
SENIOR CLIENT SUCCESS MANAGER, Client Marketing Team
BabyCenter, LLC (Johnson & Johnson)
01.2013 - 01.2018
ACCOUNT MANAGER
CAFEMOM, MAMAS LATINAS
01.2011 - 01.2013
ACCOUNT MANAGER
NBC UNIVERSAL, IVILLAGE.COM
08.2010 - 06.2011
Bachelor of Arts - Media Studies
Queens College University of New York
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