Summary
Overview
Work History
Skills
Awards
Timeline
Generic

Carol Rice

Bakersfield,California

Summary

Experienced Account Executive with 20+ years in local and regional sales. Strong track record of building long-term client relationships and driving business growth through innovative strategies such as TV and digital campaigns, sponsorships, promotions, and leveraging company resources and data. Specializes in the health industry.

Overview

23
23
years of professional experience

Work History

Account Executive

Spectrum/Brighthouse Networks
Bakersfield, California
08.2005 - 01.2022
  • Focused primarily on servicing local and regional accounts, which encompassed major hospitals and urgent cares.
  • Drove revenue growth by successfully selling Linear and Streaming products via established accounts as well as cold-call outreach.
  • Proven track record for new business.
  • Received honor for being the top performer and winning the 2009, 2015, 2016, and 2018 Past President Club award in the West Division.
  • Achieved President Circle and Buster Circle in 2009, 2015, 2016, and 2018.
  • Negotiated contracts with clients to ensure profitable outcomes for the company.
  • Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
  • Researched market conditions in local, regional, or national areas to determine potential sales of a product or service.
  • Attended networking events to build relationships with potential customers.

Account Executive

KBAK-29/KBFX-58/WB
Bakersfield, California
01.2001 - 01.2005
  • Generated sales revenue by promoting ads for KBAK/KBFX and WB TV Station.
  • Successfully managed numerous local and regional clients, including multiple agencies.
  • Consistently achieved sales targets above 100%.
  • Generated new sales through cold-calling and nurtured strong relationships with clients and agencies, facilitating the achievement of their marketing objectives.
  • Analyzed market data and positioning station results, negotiated rates, designed oral and written presentations.
  • Planned and participated in frequent community and promotional events on behalf of the station and clients.

Account Executive

KERO-23
Bakersfield, California
01.1999 - 01.2001
  • Local Sales Rep serviced local accounts.
  • Strengthened business connections by cultivating relationships with clients and agencies.
  • Consistently surpassed sales targets and expanded client base.
  • Developed communication materials for both clients and agencies through oral and written presentations.
  • Developed fresh approaches and solutions catered to new clientele.

Skills

  • Multi Platforms Advertising
  • Consult with Clients on Campaign development Ideas
  • Excellent trust with returning clients
  • Constantly Increasing Market Shares
  • Highly motivated
  • Team player
  • Account Servicing
  • Contract Negotiation
  • Account planning
  • Customer Relations
  • Client Relationship Building
  • Client campaigns
  • Customer Presentations
  • Strong presentation skills
  • Interpersonal Skills

Awards

  • Past President Club winner, 2018, West Division
  • Past President Circle winner, 2016, Buster Circle
  • Buster Circle, 2016
  • President Circle winner, 2009
  • Buster Circle, 2009

Timeline

Account Executive

Spectrum/Brighthouse Networks
08.2005 - 01.2022

Account Executive

KBAK-29/KBFX-58/WB
01.2001 - 01.2005

Account Executive

KERO-23
01.1999 - 01.2001

Similar Profiles

CREATE PROFILE
Carol Rice