Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Additional Information
Timeline
Generic

Carol Shirley

Baton Rouge,LA

Summary

Creative Services Manager equipped to drive improvements in operations, creative development and revenue with hands-on and decisive leadership of team activities and processes. Leads and manages all facets of design strategy for [Type] marketing campaigns. Versed in both traditional and digital communications. Results-driven Creative Services Manager bringing more than [Number] years' experience leading content creation and design solution development. Motivational and attentive with excellent communication and organizational skills. Desiring to apply expertise to a challenging, growth-oriented position with [Company]. Experienced marketing and design professional knowledgeable about mentoring, challenging and directing creative team members. Resourceful, hardworking and adaptable in approaching all problems. Successful in making significant contributions to marketing strategies and growth initiatives. Results-oriented and accomplished advertising professional with solid understanding of [Type] industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities. Accomplished in campaign development, branding strategies and ad management. Bring deep understanding of customer buying habits, advertising policies and creative design developed over [Number] years in field.

Overview

24
24
years of professional experience

Work History

Creative Services Manager

Emprint/Moran Printing, Inc.
Baton Rouge, LA
02.2010 - Current
  • Produced aesthetically pleasing, easily producible and fresh creative content.
  • Maintained timeline and budget guidelines for daily operations and all projects.
  • Hired, developed and managed creative services team of internal employees and freelancers.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Developed campaigns, led design and tracked results.
  • Worked closely with clients and [Job title] to design effective promotions to meet customer needs and exceed sales goals.
  • Managed creation of attention-grabbing, engaging and viral digital ads promoting [Product or service].
  • Collaborated with media representatives to optimize coverage of special events.
  • Envisioned, designed and launched revamped website to better convey company brand.
  • Utilized e-mail, social media, radio and TV to highlight products and services.
  • Wrote engaging and creative press releases for each promotion.
  • Built and deployed strategic approaches in marketing and branding to enhance product sales.

Adjunct Instructor/Drafting and Design Program

ITT Technical Institute
Baton Rouge, LA
08.2009 - 09.2010
  • Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention.
  • Created and implemented course agendas, lesson plans and activities to successfully meet course objectives.
  • Used lectures, discussions and demonstrations to increase learning and classroom success.
  • Examined and graded assignments and assessments to report grades to appropriate personnel.

Art Director

Blue Cross And Blue Shield Of Louisiana
Baton Rouge, LA
09.1998 - 11.2006
  • Contributed to creative process through original ideas and inspiration.
  • Presented concepts, copy and art during internal and client reviews.
  • Researched industry trends and evaluated competitive products.
  • Made collateral to support various marketing campaigns and visually communicate concepts.
  • Enforced uniform style guide for project consistency across contributors.
  • Collaborated with production on task list creation to meet overall project goals on time.
  • Developed artistic visual products while working within defined technical constraints.
  • Anticipated design issues and proved to be proactive in developing effective solutions.
  • Carefully prepared design layouts into prepress files for offset, web and digital printing.
  • Preserved branding standards of assigned accounts.
  • Improved quality standards of company's digital printing process by effectively using [Software].

Graphic Designer/Creative Director

B52 Design (self-employed)
Baton Rouge, LA
05.1996 - 08.1998
  • Developed creative design for print materials, brochures, banners and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Met with customers to present mockups and collect information for adjustments.
  • Completed final touches for projects such as images sizes and font selection.
  • Designed website layouts, templates and unique branded looks.
  • Applied knowledge of production to create high-quality images.
  • Employed design fundamentals when selecting typography, composition, layout and color in design work.
  • Created broad range of work using various design techniques.
  • Developed display, marketing and packaging materials to support product branding strategies.
  • Built corporate brands by designing cohesive looks between elements such as logos and letterheads.

Graphic Designer

Our Lady Of The Lake Regional Medical Center
Baton Rouge, LA
01.1995 - 08.1995
  • Developed creative design for print materials, brochures, banners and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Met with customers to present mockups and collect information for adjustments.
  • Completed final touches for projects such as images sizes and font selection.

Education

Bachelor of Arts - Graphic Design

Louisiana State University And A&M College
Baton Rouge, LA
06.1995

Bachelor of Science - Elementary Education

Louisiana State University And A&M College
Baton Rouge, LA
09.1971

Skills

  • Complex Problem-Solving
  • Customer Satisfaction
  • Quality Deliverables
  • Client Relationships
  • Advertising Strategy
  • Company Products

Accomplishments

  • Supervised team of [Number] staff members.
  • Collaborated with team of [Number] in the development of [Project name].

Affiliations

American Advertising Federation of Baton Rouge

Additional Information

Proficient in Adobe Creative Suite: Adobe Illustrator, Photoshop, InDesign, Acrobat; Microsoft Word,Microsoft Excel, Microsoft PowerPoint

Timeline

Creative Services Manager

Emprint/Moran Printing, Inc.
02.2010 - Current

Adjunct Instructor/Drafting and Design Program

ITT Technical Institute
08.2009 - 09.2010

Art Director

Blue Cross And Blue Shield Of Louisiana
09.1998 - 11.2006

Graphic Designer/Creative Director

B52 Design (self-employed)
05.1996 - 08.1998

Graphic Designer

Our Lady Of The Lake Regional Medical Center
01.1995 - 08.1995

Bachelor of Arts - Graphic Design

Louisiana State University And A&M College

Bachelor of Science - Elementary Education

Louisiana State University And A&M College
Carol Shirley