Carol Smith

Assisted 30+ emerging franchise locations with marketing onboarding and grand opening launches

Developed comprehensive local marketing plans in alignment with sales process and business goals

Created website content and marketing materials to drive brand awareness and lead conversions

Strategized with digital vendor partners to increase website and digital advertising performance

Partnered with promotional products vendor to build new online franchise storefront

Conducted marketing training sessions for new franchise locations

• Managed a $3.5M national advertising budget
• Tracked and measured national media campaigns, adjusting for maximum performance
• Provided local marketing coaching and support to 90 franchisees
• Strategized with operations and digital teams daily
• Developed national and local marketing campaigns
• Collaborated with national media vendor partners
• Facilitated monthly marketing advisory meetings

• Managed a marketing resource web page engaging 40% of the franchise system
• Partnered with digital and brand marketing teams on strategic initiatives increasing multi-brand customer revenue
• Supported franchisee co-op groups with marketing planning, execution, and referral processes
• Oversaw Neighborly brand standards and compliance
• Provided support for multi-brand media testing
• Provided pre-production support for video shoots
• Facilitated marketing activities and franchise education resources for annual conventions
• Provided quarterly competitive research summaries to C Suite and Board of Directors

• Guided franchisees with local marketing planning and execution
• Developed national and local marketing campaigns
• Conducted training sessions for new locations
• Led and managed a local marketing team for 8 franchise brands
• Planned yearly advisory council meetings
• Assisted Brand Manager with national planning and brand budget