Carolina De Cosmo

Partner with Global Early-Stage Lung cross‑functional team to model scenario plans responding to potential events in the resectable space for peri‑operative and adjuvant approaches. Develop and deploy new surgeon and nurse engagement strategies, support market access planning for KN671 and KN091, and lead organization of an rNSCLC competitive simulation workshop.

Responsible for promotional and strategic activities of multiple lung cancer indications (MPM, EGFR, SCLC, unresectable esNSCLC), leveraging the Commercial Excellence framework and working collaboratively with key internal stakeholders and cross-functional teams.

• Develop a brand, portfolio, and marketing strategy, leveraging the Commercial Excellence framework, to obtain a deep understanding of customer segments, drivers and barriers, influencers, and the ecosystems in which they operate.
• Shape key strategic communication objectives and messaging for assigned brand(s) and indications, simplifying complexity, and collaborating across the portfolio to ensure a consistent, positive customer experience.
• Responsible for the annual Global Lung L3N Connect development.
• Partner and co-create with regions and markets to ensure alignment of strategy, messaging, and resources, and to facilitate best-practice sharing.
• Manage relationships with promotional and medical education agencies, ensuring that work meets the strategic and communication objectives, and projects are delivered on time and on budget.
• Lead promotional and medical education material end-to-end, through the development of content, design, and Promotional Review Team (PRT) approvals.
• Work collaboratively with key stakeholders and functional teams, including Disease Strategy, Market Research, Global Communications, Digital Marketing, Commercial Excellence (DMCE), and Information Technology.
• Work closely with the CI Lung Cancer team to develop Competitor Resources.

• Responsible for all the strategic and marketing activities of Keytruda for the lung cancer market, leveraging the Commercial Excellence framework and working collaboratively with key stakeholders and crossfunctional teams.

• Support to the Senior BCM in the implementation of Keytruda's marketing strategy in the NSCLC indication and for the successful launch of the kn 189 through the development of promotional materials for customer segments, participating in the organization of the external launch of the new combination through the Agile methodology and in the planning of educational activities in the area, constantly collaborating with the Italian and EUCAN cross-functional teams.

• Consultancy for the regulatory compliance of health facilities and companies operating in the healthcare business (D.lgs 81/08, Dca 469/17, Dca 188/15) through:
• Auditing activities to assess compliance with the regulatory requirements;
• Implementation of corporate procedures, guidelines and operating instructions for healthcare personnel;
• Management of relations with the authorities predisposed to verify the requirements;
• Risk Analysis and Gap Analysis;

• Support to the BCM in the implementation of Bridion's marketing strategy through the creation of promotional materials for different type of channels, Organization and management of local and national events, Development of marketing plan, in line with the global strategy.