Carolina Feliciano

Primary responsibilities include recruiting and developing Branch Leadership and teams across the Retail Market in Arlington, Texas.

• Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
• Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
• Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.

• Partnered closely with Divisional leaders & stakeholders, marketing and creative teams to influence and support growth/new product launch initiatives across the Retail Organization.
• Own and led small business pipelines, project prioritization, and New Account initiatives.
• Developed strong relationships across Consumer and Small Business Operations and with internal customers to drive strategic roadmaps for future innovation.

• Provided strategic leadership throughout the Branch Retail Network
• Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
• Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.

• Liaised between Director level management and front-line team members to implement effective changes and revitalize market growth.
• Networked in market to build partnerships and connections with COI's, Small Business Owners and Community reps.
• Served as a partner to Marketing and Brand teams to deliver and execute local initiatives for market strategy and share feedback upward, through-out the Queens and Brooklyn NY footprint, such as ATM innovations, 360 Café transformation and 360 Retail Product Launch.