CAROLINA HERNANDEZ
Miami,FL
Summary
Experienced storyteller and innovative social media strategist with over 6 years of experience transforming compelling ideas into tangible business outcomes. Performance-driven marketer dedicated to empowering brands to forge authentic connections with target audiences. Passionate about sectors such as education, travel, hospitality, and non-profit work, consistently leveraging creativity to drive engagement and impact. Committed to delivering strategic solutions that resonate and inspire.
Overview
7
7
years of professional experience
Work History
Freelance Social Media Specialist
Self Employed Services
Miami, FL
01.2025 - Current
- Developed and executed comprehensive social media strategies for small businesses.
- Conducted social media audits for entrepreneurs.
- Analyzed performance metrics to optimize campaigns and improve reach on social media channels.
- Collaborated with clients to refine messaging and branding, ensuring consistency across all digital platforms.
Social Media Specialist
Bel Air Resorts Group
Miami, FL
06.2024 - 10.2024
- Developed and launched high-performing content and videos for four brands, aligned with each brand’s goals.
- Led a paid social media strategy for Ekki Sushi, a well-known Japanese restaurant, which increased engagement up to 8% and generated 400K impressions on Instagram and Facebook.
- Designed and executed social media strategies for all Bel Air Resorts brands, driving engagement rates of 4%-13% per post.
Career Break
Family Focus
Miami, FL
03.2022 - 06.2024
- Took a planned career pause for full-time parenting.
- Continued professional development in digital marketing and content strategy.
- Maintained industry engagement through online learning and networking.
Social Media Specialist
Roar Media
Remote
10.2020 - 03.2022
- Planned, executed, and managed social media content for six clients across hospitality, coffee supply, and non-profit industries, creating consistent cross-channel messaging.
- Implemented a tailored social media strategy for Viva Wyndham that grew its U.S. Facebook following to 54K and achieved a 2% engagement rate.
- Delivered monthly performance reports using insights from Sprout Social to optimize reach, impressions, and engagement, using data to guide creative and strategic decisions.
Social Media and Marketing Coordinator
Somos Next
Miami, FL
01.2019 - 12.2019
- Led social media strategy and created bilingual video content for FlixLatino, Pinguinitos TV, and Mundo Mamá platforms.
- Produced educational content celebrating motherhood and early childhood, growing audience engagement.
- Built cultural relevance through honest storytelling, strengthening brand loyalty and visibility across Spanish-speaking markets.
Education
Master of Arts - Latin American and Caribbean Studies/ Journalism
Florida International University
Miami, FL08-2018
Bachelor’s Degree - Mass Communications
Universidad La Salle
10-2010
Skills
- Content Creation: Reels, CapCut, Canva, Adobe Suite
- Social Media Management: Hootsuite, Sprout Social, Later, Meta Business Suite
- Analytics & Ads: Google Analytics, Meta Ads Manager
- Platforms: Instagram, Facebook, LinkedIn, YouTube
Timeline
Freelance Social Media Specialist
Self Employed Services
01.2025 - Current
Social Media Specialist
Bel Air Resorts Group
06.2024 - 10.2024
Career Break
Family Focus
03.2022 - 06.2024
Social Media Specialist
Roar Media
10.2020 - 03.2022
Social Media and Marketing Coordinator
Somos Next
01.2019 - 12.2019
Bachelor’s Degree - Mass Communications
Universidad La Salle
Master of Arts - Latin American and Caribbean Studies/ Journalism
Florida International University