Carolina Orrico

Creative overview:

www.carolinaorrico.com

Clients include: Khaite, Glossier, Nike, Agmes, Apple, CK, Bloomingdales, Sephora, Vince, Lululemon, etc.

Editorial work inclues: Varios Vogues, Harpers Bazaars, L'Officiels, Vanitity Fair US, Glamour, The Last Magazine, Cero Magazine, Muse Magazine, Behind the Blinds, Shadowplay, Interview, W Magazine, Numero, Elle, Lovewant, M

Behind the Blinds is a Paris based magazine that shoots talent and fashion relevant to youth culture.

. Styling covers

. Creating moodboards

. Casting

. Putting creative teams together

. Locations scouting

. Market for shoots

. Attending fashion events representing the magazine

. Being the head of creative production department

. Working closely with editor and art departments to manage photo shoots including fashion direction, creatives and deliverables.

. Develop creative concepts and plans for appropiate execution

. Mantaining relationships with creative collaborators in NY, LA and Eurpoe

. Mantaining relationships with brand PR's

. Covering market and fashion events

. Styling across the board for Barneys.com

. Working alongside merchandising, buying and fashion team to ensure site content is addressing all sales targets.

. Mantaining a real sense of runway looks and emerging trends

. Attending designer clinics

. Deep knowledge of all brands carried by Barneys NY

. Collaborating on creative pitches

. Daily email follow up with clients

. Attending meetings with clients