Carolina Shirley
Sales and Marketing Professional
Kansas City,MO
Summary
- Tenacious and Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns and content based on established and innovative strategies.
- Results-oriented and collaborative professional bringing expertise in brand management and social media engagement.
- Detail-oriented, attentive and decisive leader. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
13
13
years of professional experience
Work History
Digital Marketing Director
McCarthy Morse Chevrolet
03.2015 - Current
- Optimized website exposure by analyzing website data and current market trends
- Developed and executed digital marketing efforts to enhance brand visibility
- Increased brand awareness through management of social media channels, boosting social media engagement
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators
- Maintained staff job results by counseling and disciplining employees
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Digital Marketing Manager
Shawnee Mission Hyundai
10.2010 - 03.2015
- Created social media content with consistent content and tone
- Analyzed and reported social media and online marketing campaign results
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets
- Evaluated monthly performance statistics and used data to inform future strategies
- Monitored trends in digital marketing landscape and adjusted strategies accordingly
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Increased customer engagement through social media
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Created and managed social media campaigns to increase brand engagement
- Continually maintained and improved company's reputation and positive image in markets served.
Education
Bachelor of Arts Psychology -
UMKC Kansas City
Skills
- Market Trend Analysis
- Social Ad Campaigns
- Social Media Digital Marketing
- Search Engine Optimization Practices
- Strategic Planning and Alignment
- Marketing Strategy Development
- Google Analytics (Learning GA4)
- Team Recruiting and Hiring
Timeline
Digital Marketing Director
McCarthy Morse Chevrolet
03.2015 - Current
Digital Marketing Manager
Shawnee Mission Hyundai
10.2010 - 03.2015
Bachelor of Arts Psychology -
UMKC Kansas City
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