Carolina Urrego
Winter Park,FL
Summary
Dynamic UI/UX Designer with a proven track record at NBC Universal, enhancing user experiences through innovative design and cross-functional collaboration. Skilled in user-centered problem solving and mobile-first design, I have successfully boosted platform performance and revenue by implementing data-driven features and conducting comprehensive usability testing.
Overview
5
5
years of professional experience
1
1
Certification
Work History
UI/UX Designer II
NBC Universal
09.2022 - Current
- Designed and enhanced user experiences for GolfNow and Fandango platforms, aligning with business goals and customer needs.
- Collaborated with product, engineering, and business teams to refine internal tools and customer-facing features.
- Led research, prototyping, and testing to shape new product experiences that fulfilled user expectations and stakeholder objectives.
- Boosted revenue and performance by developing features informed by user insights and platform analytics.
- Facilitated cross-team collaboration through comprehensive design documentation and alignment on consistent patterns.
- Implemented A and B testing procedures to discover which designs perform better than others.
- Developed interactive prototypes for mobile applications as well as websites.
UX Designer
NBC Universal
09.2022 - 08.2024
- Led comprehensive UX initiatives across web platforms to enhance usability, accessibility, and consistency.
- Rebuilt Golf365 booking engine and ticketing system, achieving compliance with WCAG 2.1 standards.
- Designed user experiences for operators (B2B) and end users (B2C) while addressing technical constraints.
- Collaborated with PMs and developers to define project scope and feasibility, reducing rework.
- Researched industry best practices for mobile-first design principles to inform design strategies.
- Developed and documented style guidelines for website content.
Product & UX Design Mentor
Avocademy
02.2023 - 04.2024
- Mentored aspiring designers in UX, focusing on practical skills and hands-on experience.
- Guided students through entire product design processes, from research to usability testing.
- Updated curriculum to reflect current tools and industry best practices.
- Created an inclusive environment promoting growth for non-traditional students.
- Supervised group projects to ensure high-quality outputs from all team members.
- Encouraged critical thinking and problem-solving abilities among students.
- Facilitated workshops covering digital media production, web development, and interactive design topics.
- Instructed classes on using graphics programs, including Adobe Photoshop, Illustrator, InDesign, and Figma.
UI/UX Designer & Innovation Solution Analyst
Deloitte Digital
08.2020 - 12.2022
- Collaborated with stakeholders to align business needs with user experience design.
- Conducted usability testing to identify product interface improvement areas.
- Designed navigation structures that improved usability across various platforms.
- Created wireframes, mockups, and prototypes to communicate design concepts effectively.
- Recommended workflow enhancements for digital products in government and health sectors.
- Documented processes to maintain a consistent look and feel across all interfaces.
Education
M.S - Data Science
Universidad de Los Andes
Bogotá, Colombia05.2025
M.F.A. - Film & TV Production
Full Sail University
Winter Park, FLB.S. - Digital Arts and Design
Full Sail University
Winter Park, FLCertified Nutrition Health Coach -
Institute for Integrative Nutrition
New York, NYSkills
- User experience design
- Interface design
- Heuristic evaluation
- Competitive analysis
- Creative problem solving
- Information architecture
- Design systems
- Mobile-first design
- User-centered problem solving
- Usability and accessibility
- Design thinking
- Branding principles
- Cross-functional collaboration
Certification
- Omnichannel Journeys and UX, Information Architecture, and UX Strategy at Nielsen Norman Group
- UX Metrics to Drive Your Organization at Leaders of Awesomeness
Affiliations
- Founding Member, Orangetheory Fitness – Early adopter and advocate of science-backed group fitness training; committed to personal health and performance.
- Wellness & Human Performance Advocate – Passionate about applying design thinking to improve daily rituals, habits, and environments that support physical and emotional well-being.
- Founder, Organic Candle Studio – Built a wellness-focused brand from concept to product launch, combining sensory design, sustainability, and storytelling.
- Community Brand & UX Supporter – Volunteer creative partner for local small businesses; design websites and branding that solve real user problems and strengthen community connections.
Timeline
Product & UX Design Mentor
Avocademy
02.2023 - 04.2024
UI/UX Designer II
NBC Universal
09.2022 - Current
UX Designer
NBC Universal
09.2022 - 08.2024
UI/UX Designer & Innovation Solution Analyst
Deloitte Digital
08.2020 - 12.2022
M.S - Data Science
Universidad de Los Andes
M.F.A. - Film & TV Production
Full Sail University
B.S. - Digital Arts and Design
Full Sail University
Certified Nutrition Health Coach -
Institute for Integrative Nutrition
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