Summary
Overview
Work History
Education
Skills
Websites
Career Experience
Languages
Affiliations
Timeline
Generic

Carolina Valles

Dallas

Summary

Dynamic marketing professional with a proven track record at Bookmark Publishing, driving a 20% sales increase through innovative direct marketing strategies. Skilled in digital marketing and customer relationship management, I excel in cross-functional collaboration and strategic planning, consistently delivering impactful results and fostering strong client connections.

Overview

10
10
years of professional experience

Work History

Marketing Assistant

Lombardi Family Concepts
Dallas
09.2024 - 01.2025
  • Coordinated social media content calendars to enhance online engagement and visibility.
  • Assisted in developing marketing materials for product launches and promotions.
  • Managed email marketing campaigns, ensuring timely distribution and audience targeting.
  • Collaborated with team members to brainstorm innovative marketing ideas and initiatives.
  • Assisted in organizing promotional events and tradeshows.

Marketing & Sales Director

Bookmark Publishing/E. Ministries, INC
Grapevine
01.2022 - 01.2023
  • Spearheaded Direct Marketing campaign targeting DFW clients.
  • Contributed to design and innovation of company website to enhance digital marketing prominence.
  • Engaged in high-level meetings with external partners, introducing new product ideas.
  • Employed effective communication strategies, ensuring nearly flawless customer satisfaction.
  • Achieved 20% sales boost by leading Direct Marketing initiative.
  • Attained 99% customer satisfaction through strategic communication during partner introductions.

Server

Princi Italia
Plano
01.2015 - 01.2020
  • Mastered point-of-sale systems, contributing to revenue growth.
  • Fostered sincere and durable connections with both managers and frequent patrons.
  • Addressed customer inquiries and concerns and built rapport with returning visitors.
  • Collaborated with fellow servers, kitchen staff, and managers to maintain smooth flow in restaurant operations.
  • Closed out all checks, balanced sales and tips, and assisted in restocking and prepping restaurant for next day.
  • Enhanced sales by 25% through adept utilization of point-of-sale systems.
  • Strengthened customer loyalty and boosted revenue by nurturing relationships with regular guests.

Education

MBA - Marketing Management

The University of Texas At Dallas
Richardson, TX
12-2026

Bachelor of Science - Marketing

The University of Texas
Dallas, TX
01.2022

Associate's Degree - Business Administration & Management

Collin College
McKinney, TX
01.2017

Skills

  • Digital Marketing Strategy
  • Social media strategy & marketing
  • Customer relationship management
  • Brand Amplification
  • Project coordination
  • Team Building & Leadership
  • Strategic Planning & Execution
  • Community Engagement & Management
  • Cross-functional Collaboration

Career Experience

  • Marketing & Sales Director, Bookmark Publishing/E. Ministries, INC, Grapevine, TX, 01/01/22, 12/31/23, Spearheaded Direct Marketing campaign targeting DFW clients., Contributed to design and innovation of company website to enhance digital marketing prominence., Engaged in high-level meetings with external partners, introducing new product ideas., Employed effective communication strategies, ensuring nearly flawless customer satisfaction., Achieved 20% sales boost by leading Direct Marketing initiative., Attained 99% customer satisfaction through strategic communication during partner introductions.
  • Server, Princi Italia, Plano, TX, 01/01/15, 12/31/20, Mastered point-of-sale systems, contributing to revenue growth., Fostered sincere and durable connections with both managers and frequent patrons., Addressed customer inquiries and concerns and built rapport with returning visitors., Collaborated with fellow servers, kitchen staff, and managers to maintain smooth flow in restaurant operations., Closed out all checks, balanced sales and tips, and assisted in restocking and prepping restaurant for next day., Enhanced sales by 25% through adept utilization of point-of-sale systems., Strengthened customer loyalty and boosted revenue by nurturing relationships with regular guests.

Languages

Spanish
Native/ Bilingual
French
Professional

Affiliations

  • French Symposium Winner (2015)

Timeline

Marketing Assistant

Lombardi Family Concepts
09.2024 - 01.2025

Marketing & Sales Director

Bookmark Publishing/E. Ministries, INC
01.2022 - 01.2023

Server

Princi Italia
01.2015 - 01.2020

MBA - Marketing Management

The University of Texas At Dallas

Bachelor of Science - Marketing

The University of Texas

Associate's Degree - Business Administration & Management

Collin College
Carolina Valles