Summary
Overview
Work History
Education
Skills
Languages
Timeline
SeniorSoftwareEngineer

Carolina Villarreal

Summary

Knowledgeable marketing professional with 8 years in developing, implementing and managing public relations strategies and activities. Superb communication skills with talent in developing innovative public relations and marketing strategies.

Overview

8
8
years of professional experience

Work History

Public Relations Specialist

Universidad Autónoma De Guadalajara
07.2016 - 10.2016
  • Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
  • Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
  • Writing press releases and other media communications to promote clients.
  • Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
  • Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.

Operations Coordinator

Beliveo
11.2015 - 02.2016
  • Provided direction and guidance to internal teams in order to achieve targets.
  • Implemented troubleshooting, root cause analysis and issue resolution.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Collaborated with area managers to evaluate needs and optimize operational plans.
  • Responsible for structuring the training department implementing the kirk patrick program.

Senior Marketing Coordinator

Tenneco Automotive
09.2009 - 05.2015
  • Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
  • Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
  • Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
  • Attended industry events and trade shows to promote brand and build relationships with potential customers.
  • Implemented digital marketing techniques to enhance customer experience and increase customer engagement.
  • Created reports to track performance of marketing campaigns and suggest improvements.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Wrote and distributed press releases to increase brand visibility.
  • Distributed advertising and marketing collateral to store locations.
  • Collaborated with design team to create visuals for various marketing campaigns.
  • Created and implemented customer loyalty programs to increase customer retention and loyalty.
  • Head of the FIS group of the sales team.

Warranty Representative

Tenneco Automotive
05.2008 - 09.2009
  • Generated, posted and attached information to claim files.
  • Checked documentation for accuracy and validity on updated systems.
  • Prepared insurance claim forms or related documents and reviewed for completeness.
  • Modified, updated and processed existing policies.

Education

Industrial Relations - Human Resources

Universidad Del Valle De Mexico
Hermosillo, SON
05.2007

Skills

  • Contact Database Management
  • Business Operations
  • Public Relations and Sales
  • Coordinate Events
  • Promotional Campaigns
  • Administrative Support
  • Motivated Team Player
  • Public Relations and Sales

Languages

Spanish
Native or Bilingual
English
Full Professional

Timeline

Public Relations Specialist

Universidad Autónoma De Guadalajara
07.2016 - 10.2016

Operations Coordinator

Beliveo
11.2015 - 02.2016

Senior Marketing Coordinator

Tenneco Automotive
09.2009 - 05.2015

Warranty Representative

Tenneco Automotive
05.2008 - 09.2009

Industrial Relations - Human Resources

Universidad Del Valle De Mexico

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Carolina Villarreal