Hi, I’m
Caroline Allie
Marketing & Media
Wake Forest,NC
Overview
18
years of professional experience
Work History
imre agency
VP, Media
09.2023 - 07.2024
Job overview
- Head of Paid Media Practice servicing consumer and pharmaceutical verticals
- Clients include Bausch & Lomb, AstraZeneca, STIHL, T
- Rowe Price, John Deere
- Enterprise management of $30MM+ media resulting in an increase in scripts for pharmaceutical clients and online sales of commercial products for consumer clients
- Growth business Media Strategy lead
- Leader of a team of 12 Media SMEs
- **Laid off as a result of downsizing
Publicis Health Media
VP, Media
01.2022 - 12.2022
Job overview
- Provide an enterprise-level, strategic media direction for a national Healthcare organization targeting multiple audiences, inclusive of HCP and DTC
- Management of an annual, multi-channel media budget of $50MM+
- Oversee and mentor a team of 6 senior account Directors
- Partner and manage an in-house client team across all subject matter experts (online and offline)
C-4 Analytics
AVP, Media Strategy & Analytics
11.2019 - 12.2021
Job overview
- Drive strategic marketing direction to build omni-channel plans, manage, deliver, and exceed client targets and goals nationwide for T2 and T3 Automotive clients
- Report, forecast, and project on agency-wide Media under Management
- Work closely with the executive team to ensure proper goals are established by the Account Director team, ensure visibility into progress, and that clear plans set in motion to execute towards these goals
- Build out C-4’s approach to full-service media strategy, planning, and buying expertise
- Responsible for developing new programs and the rollout plans for all of C-4
Primacy AgencyBoston, MA
AVP, Marketing & Strategy
01.2014 - 12.2019
Job overview
- Oversee marketing strategy for portfolio of clients across multiple industries including:
- Higher Education: Clients include Gonzaga University, University of Chicago Medicine, Emmanual College, Boston College Carroll School of Management and Regis University
- Healthcare: Clients include South Shore Health, Middlesex Hospital, Yale University Hospital and the Dana Farber Institute
- Finance: Clients include TIAA and Amica
- Consumer Health: Clients include, HMR (Health Management Resources)
- Construct comprehensive marketing plans to include digital media, OOH, print, SEO, SEM, email and content to meet client’s conversion and revenue goals
- Lead marketing strategy for book of clients across multiple industries
- Build, negotiate and manage relationships with external media partners
SnapAppBoston, MA
Senior Marketing Manager (Consult)
01.2013 - 12.2014
Job overview
- Sales and CRM management to execute demand gen B2B campaigns
Maxwell HealthBoston, MA
Marketing Manager, Member Acquisition (Consult)
01.2013 - 12.2013
Job overview
- Recruited to manage end-to-end marketing strategy & member acquisition initiatives post brand launch
OpenSky, IncNew York, NY
Marketing Manager, Acquisition
01.2011 - 12.2013
Job overview
- Manage end-to-end $1MM/month Facebook and Twitter ad budget
Rodale, Inc.New York, NY
Consumer Marketing Manager, Magazines
01.2008 - 12.2011
Job overview
- Responsible for YOY online email commerce growth of 220% over a 1-year period
- Identified key opportunities resulting in annual cost savings of $400,000
- Partnered with Starbucks to develop an intranet commerce and content specific space
Kessler Financial GroupBoston, MA
Marketing Coordinator, HSBC
01.2007 - 12.2008
Job overview
Timeline
VP, Media
imre agency
09.2023 - 07.2024
VP, Media
Publicis Health Media
01.2022 - 12.2022
AVP, Media Strategy & Analytics
C-4 Analytics
11.2019 - 12.2021
AVP, Marketing & Strategy
Primacy Agency
01.2014 - 12.2019
Senior Marketing Manager (Consult)
SnapApp
01.2013 - 12.2014
Marketing Manager, Member Acquisition (Consult)
Maxwell Health
01.2013 - 12.2013
Marketing Manager, Acquisition
OpenSky, Inc
01.2011 - 12.2013
Consumer Marketing Manager, Magazines
Rodale, Inc.
01.2008 - 12.2011
Marketing Coordinator, HSBC
Kessler Financial Group
01.2007 - 12.2008
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