Caroline Brodsky
Dorchester,MA
Summary
Talented Advertising Manager successful at leading creative teams to develop effective advertising campaigns. Forward-thinking, driven, and skilled director with excellent market sense.
Overview
3
3
years of professional experience
Work History
Digital Account Executive
Hibü
05.2023 - 07.2024
- Develop and maintain relationships with new and existing clients in the Greater Boston Area.
- Successfully managed multiple projects simultaneously while adhering to strict deadlines and budget constraints.
- Identify opportunities for growth and generate leads through strategic prospecting.
- Conduct presentations and product demonstrations to potential clients.
- Collaborate with internal teams to develop tailored solutions for clients.
- Maintain accurate records of client interactions and sales activities.
- Developed and delivered comprehensive post-campaign reports, highlighting key metrics and insights to inform future marketing efforts.
- Stay up to date with current industry trends, competitor activity, and product developments.
- Strengthened client trust by maintaining open communication channels and providing regular updates on campaign progress.
- Maximized return on investment for clients by analyzing campaign performance data and making data-driven adjustments.
Sales Associate
Granite Telecommunications
05.2022 - 06.2023
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
- Knowledgeable of the sales process and the stages between qualification and closing
- Identify prospects' needs and customizing sales proposals
- Generated new business with marketing initiatives and strategic plans.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Intern
Get Set Marketing
01.2022 - 05.2022
- Organizing and creating materials to be utilized for advertising and promotion campaigns, signage, and sales materials
- Working with external vendors and internal design teams to produce and review marketing
- Daily marketing administrative task to support department needs.
Sales/Marketing Intern
Atlas Copco Compressors
09.2021 - 12.2021
- Conducted interviews and visited customer accounts to gather insight on customer needs, preferences, and feedback
- Sourced leads through various sales channels, including trade shows and direct customer outreach
- Created content for marketing campaigns to promote products and services
- This included social media platforms such as LinkedIn.
Education
Bachelor of Science in Business Management -
Westfield State University
Westfield, MA01.2022
Associate of Health Science -
Cape Cod Community College
Barnstable, MA01.2020
Skills
- Consultative Selling and Sales Processes
- Customer Relationship Management (CRM)
- Marketing and Trend Analysis, Digital Marketing Campaigns, Content Creation and Management
- Time Management, Team building, and Leadership
- Excellent communication and interpersonal skills
- CRM Integration
- Campaign execution
- Google Analytics
- Adaptability and Flexibility
- Contract Negotiation
- Campaign Development
Timeline
Digital Account Executive
Hibü
05.2023 - 07.2024
Sales Associate
Granite Telecommunications
05.2022 - 06.2023
Intern
Get Set Marketing
01.2022 - 05.2022
Sales/Marketing Intern
Atlas Copco Compressors
09.2021 - 12.2021
Bachelor of Science in Business Management -
Westfield State University
Associate of Health Science -
Cape Cod Community College
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