Summary
Overview
Work History
Education
Skills
Timeline
Generic

Caroline Connolly

Mooresville,NC

Summary

Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.

Overview

6
6
years of professional experience

Work History

Online Brand Manager

Lowe's Corporate
11.2022 - Current
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
  • Boosted product sales with innovative promotional strategies and attractive packaging designs.
  • Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
  • Mentored junior team members, fostering professional growth and development within the department.
  • Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Spearheaded rebranding efforts, effectively revitalizing the company''s image and increasing overall market share.
  • Established performance metrics to evaluate campaign success, making data-driven adjustments as needed to optimize results.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
  • Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
  • Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
  • Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
  • Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
  • Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Created and managed budgets to maximize brand reach and engagement.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Researched market trends to identify customer needs and preferences for strategic planning.

Online Sales Promoter

Lowe's Corporate
02.2019 - 11.2022
  • Boosted online sales by implementing targeted marketing strategies and engaging promotional content.
  • Enhanced brand visibility by optimizing product listings, ensuring accurate descriptions, and utilizing high-quality images.
  • Collaborated with cross-functional teams to develop cohesive marketing campaigns that increased online presence and attracted new customers.
  • Analyzed sales data to identify trends, making informed decisions on product promotion and pricing adjustments.
  • Established strong relationships with suppliers, negotiating favorable terms for product acquisition and timely delivery.
  • Utilized social media platforms effectively for promoting products, generating interest, and increasing overall reach.
  • Provided exceptional customer service by promptly addressing inquiries, resolving issues, and maintaining a positive online reputation.
  • Monitored competitor activities closely to stay ahead of market trends and adjust promotional tactics accordingly.
  • Developed creative email marketing campaigns that drove customer engagement and led to increased sales conversions.
  • Maintained an organized inventory system for efficient order fulfillment and accurate tracking of stock levels.
  • Increased website traffic through strategic SEO optimization efforts, including keyword research and content development.
  • Optimized user experience on the e-commerce platform by improving site navigation, layout design, and mobile responsiveness.
  • Collaborated with graphic designers to create visually appealing promotional materials that captured consumer attention and boosted conversion rates.
  • Evaluated campaign performance using web analytics tools to identify areas of improvement for future promotions or optimizations.
  • Leveraged affiliate marketing partnerships to expand audience reach and drive additional sales opportunities.
  • Managed multiple projects simultaneously while adhering to deadlines and maintaining a high level of attention to detail in all tasks completed.
  • Utilized influencer marketing partnerships to further enhance brand credibility and generate authentic product endorsements.
  • Conducted regular A/B testing on promotional strategies to identify best practices for maximizing sales results.
  • Developed comprehensive reports on sales metrics, campaign performance, and overall online business growth to inform data-driven decision making.

Online Support Analyst

Lowe's Corporate
06.2018 - 02.2019
  • Increased efficiency by streamlining data analysis processes and implementing automation tools.
  • Identified trends and patterns in large datasets, leading to actionable insights for business growth.
  • Developed new analytical models that improved forecasting accuracy and reduced risk exposure.
  • Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
  • Assisted in decision-making processes by presenting accurate, data-driven recommendations to stakeholders.
  • Supported company expansion efforts through careful market research and competitive landscape assessments.
  • Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
  • Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.
  • Implemented predictive analytics techniques that enabled proactive adjustments to business strategies based on emerging trends.

English 1 Teacher

Lake Norman High School
08.2017 - 08.2018
  • Enhanced student comprehension by incorporating visual aids and hands-on activities in lessons.
  • Collaborated with colleagues to develop interdisciplinary curriculum, resulting in enriched learning experiences for students.
  • Improved classroom management by implementing consistent routines and clear expectations for behavior.
  • Increased student motivation by providing timely feedback and recognizing individual achievements.
  • Developed strong relationships with parents and guardians, fostering open communication regarding student progress and needs.
  • Assisted struggling students through targeted interventions, leading to increased academic success.
  • Promoted a positive learning environment by modeling respect, empathy, and active listening skills during all interactions with students.
  • Utilized data-driven instruction to identify areas of need and implement targeted strategies for improvement.
  • Differentiated instruction to accommodate diverse learner needs, ensuring all students had equal access to education opportunities.
  • Served as an advisor for extracurricular clubs or organizations, contributing to the overall development of well-rounded students.

Education

Bachelor of Science - Education

East Carolina University
Greenville, NC
05.2018

Skills

  • Supply Chain Management
  • Category Growth
  • Margin Monitoring
  • Brand Positioning
  • Campaign Planning
  • Partnership Building
  • Promotional Planning
  • Product Management
  • Market Analysis
  • Brand-Building Strategies
  • Sales Strategy
  • Strategy Development
  • Budget Development
  • Marketing Expertise
  • Staff Coaching
  • Event Coordination
  • Brand Strategy
  • Marketing Support
  • Sales Tracking
  • Advertising Expertise
  • Performance Monitoring
  • Training Delivery
  • Social Media Campaigns
  • Lead Prospecting
  • Problem Solving
  • Influencer Marketing

Timeline

Online Brand Manager

Lowe's Corporate
11.2022 - Current

Online Sales Promoter

Lowe's Corporate
02.2019 - 11.2022

Online Support Analyst

Lowe's Corporate
06.2018 - 02.2019

English 1 Teacher

Lake Norman High School
08.2017 - 08.2018

Bachelor of Science - Education

East Carolina University

Similar Profiles

CREATE PROFILE
Caroline Connolly