Caroline Cushner
Summary
Results-oriented Marketing Specialist proficient in developing and organizing creative marketing campaigns. Demonstrated knowledge of digital content, copywriting, and project management.
Overview
5
5
years of professional experience
Work History
Content Marketing Specialist
Attentive
06.2020 - 01.2023
- Developed and led video content strategy for YouTube and social media, improving target customer engagement and product education
- Spearheaded research and distribution for annual survey reports and year-end recaps, providing strategic planning and decision-making insights
- Authored 50+ SEO-focused blog posts and web pages, leading to improved organic search rankings and web traffic
- Created content and graphics for the "Texts We Love" page, a popular website tool with 300+ use cases and SMS inspiration
Production & Social Media Intern
Living Full Out Inc
01.2019 - 07.2019
- Researched and booked 40+ radio show guests to share their stories of overcoming hardship and inspire listeners
- Authored and distributed weekly promotional press releases, connecting to new industry partners
- Published motivational content on Facebook and Twitter, increasing listener engagement with organic and paid campaigns
PR & Social Media Intern
The American Pavilion: Cannes Film Festival
05.2019 - 06.2019
- Created 20+ daily social media campaigns across platforms, educating attendees and establishing The American Pavilion's brand within Cannes
- Conducted Instagram Story interviews with industry leaders, including John Carpenter and Miles Teller, to increase engagement with diverse content
Summer Marketing Associate
WESTMED Practice Partners
05.2018 - 08.2018
- Produced and edited 3 brand videos, promoting the company's rebrand and service offerings
- Enhanced growing digital presence via website updates, newsletters, and social media
Education
Bachelor of Science in Management - Marketing
Tulane University
New Orleans, LA05.2021
Bachelor of Arts - Film Studies
Tulane University
New Orleans, LA05.2021
Skills
- SMS & Email Marketing
- Google Analytics
- Search Engine Optimization Practices
- Consumer Behavior Research & Reporting
- Google & Meta Ads Manager
- Web Content Management: Wordpress, Webflow, Squarespace
- Social Media Management: Sprout Social, X Pro, Hootsuite, Sprout
- Video & Graphics Editing: Adobe Premiere, Photoshop, Illustrator, Canva, Figma, Sketch
Timeline
Content Marketing Specialist
Attentive
06.2020 - 01.2023
PR & Social Media Intern
The American Pavilion: Cannes Film Festival
05.2019 - 06.2019
Production & Social Media Intern
Living Full Out Inc
01.2019 - 07.2019
Summer Marketing Associate
WESTMED Practice Partners
05.2018 - 08.2018
Bachelor of Science in Management - Marketing
Tulane University
Bachelor of Arts - Film Studies
Tulane University
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