Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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CAROLINE GOECKE

Steamboat Springs,CO

Summary

Diligent social media coordinator with strong foundation in managing social media platforms and developing impactful, engaging content. Successfully executed campaigns that increased audience engagement and brand visibility. Demonstrated proficiency in content creation, analytics and community management.

Overview

2
2
years of professional experience

Work History

SOCIAL MEDIA COORDINATOR

OMNI GRAPHICS
04.2024 - Current
  • Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
  • Increased website traffic through effective cross-promotion and link sharing on social media channels.
  • Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.

SOCIAL MEDIA COORDINATOR

YAMPA VALLEY BREWING COMPANY
10.2023 - 12.2024
  • Planned, filmed and edited video content in line with trending themes in order to showcase company objectives, new product releases, and highlight special events.
  • Utilized interactive features that resonated with followers to drive increased engagement rates and audience growth.
  • Upheld the brand's distinctive voice and tone while actively addressing follower inquiries, comments, and tags, fostering a sense of community and strengthening brand loyalty.

MARKETING COORDINATOR

MYTHOLOGY DISTILLERY
05.2023 - 09.2023
  • Conceptualized and executed engaging content campaigns including giveaways, product releases and community partnerships to showcase brand initiatives and involvement.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives and increasing audience reach.

Education

Bachelor of Arts - Communication Studies

University of Iowa
01.2019

Skills

  • Social media management
  • Content development and curation
  • Campaign planning & execution
  • E-mail marketing
  • Data analysis & reporting
  • Cross-platform promotion
  • Audience outreach & engagement
  • Copywriting & editing

Accomplishments

  • Increased content interactions by 522% compared to previous 10 months.
  • Raised Instagram profile visits by 123% in 10 months.
  • Expanded Facebook reach by 575% in 8 months.
  • Averaged 46.7% open rate across B2B e-mail campaigns compared to industry standard of 15%.

Timeline

SOCIAL MEDIA COORDINATOR

OMNI GRAPHICS
04.2024 - Current

SOCIAL MEDIA COORDINATOR

YAMPA VALLEY BREWING COMPANY
10.2023 - 12.2024

MARKETING COORDINATOR

MYTHOLOGY DISTILLERY
05.2023 - 09.2023

Bachelor of Arts - Communication Studies

University of Iowa

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CAROLINE GOECKE