CAROLINE HARRIGAN
Coventry,RI
Summary
Marketing student with hands-on consumer insights experience, leading qualitative and quantitative research that shaped product and go-to-market decisions at GoodRx. Brings a customer-first, evidence-driven approach to marketing strategy, brand positioning, and product marketing.
Overview
2
2
years of professional experience
Work History
Consumer Insights Intern
GoodRx
Santa Monica, California
05.2026 - 08.2026
- Led two end-to-end consumer research initiatives, from research design through executive readouts: a go-to-market feasibility study for a potential new product and an optimization study for an established product.
- Conducted 30 in-depth consumer interviews to evaluate demand signals, target segments, competitive positioning, and differentiation opportunities for the potential product.
- Designed and led a quantitative consumer survey to measure demand and guide optimization strategy for the established product.
- Synthesized findings into insights decks and presented recommendations to senior marketing and product stakeholders to inform strategic decisions.
- Partnered cross-functionally with product and integrated marketing teams to embed consumer insights into strategy and planning.
- Used AI-powered research and analysis tools to accelerate synthesis of complex qualitative and quantitative data.
Bookseller
Barnes and Noble
Smithfield, Rhode Island
05.2024 - 05.2026
- Led the store in monthly pick sales, averaging 40+ more sales than other booksellers, by designing merchandising displays and optimizing product placement based on social media and consumer trend analysis.
- Tracked trending titles and cultural conversations to keep displays and recommendations aligned with current consumer interest, increasing visibility for featured products.
- Built customer loyalty by identifying individual needs and delivering personalized recommendations, strengthening long-term customer relationships.
Education
BS - Marketing
University of Rhode Island
RI, USA12-2027
Skills
Research and Analytics:
- Looker
- Dscout
- Alchemer
Productivity and Design:
- Microsoft Office
- Google Workspace Suite
AI-Powered Tools:
- Marvin
- Dialogue AI
- Glean
- ChatGPT
- Claude
- Google Gemini
Timeline
Consumer Insights Intern
GoodRx
05.2026 - 08.2026
Bookseller
Barnes and Noble
05.2024 - 05.2026
BS - Marketing
University of Rhode Island