Caroline Hearns

• Led strategy and execution of programs, including: navigation/taxonomy, Site Merchandising testing roadmap, Centerstore/pantry grocery category ownership
• Identified and recommended optimizations for program execution based on competitive analysis, customer insights, customer feedback, and assessment of business results
• Communicated program status to leadership on weekly and monthly basis
• Launched Whole Foods on Amazon A/B testing program and led 25+ tests to improve site performance
• In first six months in role, led navigation/taxonomy transition from Whole Foods Market to Amazon systems
• Provided coaching and mentoring for new team members

• Business advocate between Product & Merchandising teams to align funded portfolio initiatives & fast track optimizations with business priorities
• Led user experiences from concept to final UI designs, prototypes, user flows, journey maps, and interactive prototypes, product documentation and decisions to development teams for delivery
• Increased Product page orders by 12% through developing Browse & Product Page A/B tests with Adobe Test & Target and ownership of Fast Track roadmap
• Stays up-to-date on developing technologies and technology trends, researches competitors’ offerings and makes recommendations

• Owner of Furniture and Lighting categories digital experience, under ownership DTC Furniture business grew by 19% and DTC Lighting business by 11%
• Led customer-centric seasonal and product-driven site merchandising strategies and execution for large-scale programs across all west elm E-Commerce touchpoints
• Tracked analytics for site experience on a weekly basis, contributing insights of trends & areas of opportunity to cross functional partners
• Managed a team of two associates to help drive business needs and self-development

Promoted roles within Category Site Merchandising starting from most recent:

• Site Merchandising Manager, Upholstery/ Associate Site Merchandising Manager, Outdoor & Lighting
• Owner of Upholstery digital experience, under ownership DTC Upholstery business grew by 10%
• Owner of Outdoor and Lighting categories digital experience, under ownership DTC Outdoor business grew by 12% and DTC Lighting business by 4%
• Managed digital experiences, including: product setup approximately 60K SKUs per season, site roadmap/storytelling strategy, navigation & site accuracy