Caroline Hoffman
New York,NY
Summary
Highly skilled marketer with 5+ years in account management. Experience in developing and overseeing the implementation of marketing strategies across brands, as well as identifying opportunities to drive incremental value and long-term growth. Excellent critical thinking, problem-solving and communication skills. Intelligent with creative mindset and extroverted personality.
Overview
6
6
years of professional experience
Work History
Account Supervisor
FCB Health New York
New York , NY
2021.12 - Current
- Supervise multiple ongoing digital and print projects by setting strategic direction, managing client relationship, and providing feedback on client deliverables to ensure timely, high-quality delivery
- Lead tactical planning with VP by drafting high-level financial targets, organizing cross-functional brainstorming, collecting client feedback, and collaborating with senior agency account and creative leadership to finalize brand planning presentations
- Trained new staff members on account management procedures as well as best practices.
- Negotiated contracts between clients and vendors while ensuring all terms are met satisfactorily.
- Managed team members across multiple departments to ensure work is completed accurately and on time.
- Assisted in developing budgets and assessing long-term financial objectives for accounts.
- Led cross-agency integrated marketing programs with multi-agency briefs and work sessions to streamline planning process.
- Discussed strategic direction to meet overall business and marketing objectives for clients.
- Helped with strategic planning, project concept development and business improvements by contributing and implementing ideas.
Senior Account Executive
Patients & Purpose / Omnicom Health Group
New York , NY
2020.09 - 2021.11
- Represented Vertex Pharmaceuticals
- Day-to-day client contact
- Account lead on the GPS Connect App and helped lead Trikafta's ages 6 through 11 launch upon FDA approval
- Developed strategic marketing plans and works with the client and the internal team to reach goals
- Ensured day-to-day project milestones are met on time and on budget
- Mentored junior staff
- Oversaw budgets and prepares estimates.
Account Executive
Patients & Purpose
2019.09 - 2020.08
- Represented Eisai Pharmaceutical and Dova Pharmaceutical Inc
- Brands
- Managed projects from kick-off through to completion ensuring all projects were delivered on time and budget
- Helped develop and manage project plans
- Internal team's point person for projects and objectives to ensure team alignment and engagement
- Developed and prepared estimates and monitored project budgets.
Brand Coordinator
Patients & Purpose
2018.06 - 2019.08
- Represented AstraZeneca, Otsuka America Pharmaceutical Inc
- And Eisai Pharmaceutical brands
- Internal day-to-day contact for all digital and print advertisements, helping execute jobs from start to finish while communicating effectively with clients, cross-functional partners and the internal team
- Responsible for managing all proprietary workflows and processes to support the internal project routing system as well as ensuring all project timelines are up to date and project deadlines are being met
- Liaison between client and agency in managing project plans, project briefs and timelines
- Conducted weekly internal status meetings to ensure creative and account team alignment
- Updated and distributed daily hot sheets and weekly client status reports
- Summarized, communicated, and distributed all meeting notes and next steps immediately following critical meetings.
Education
Bachelor of Arts - Psychology
College of The Holy Cross
05.2018
Skills
- Digital Advertising
- Strategic Planning
- Client Relationships
- Goals and Performance
- Excellent Communication
- Budget Tracking
- Cross-Functional Collaboration
Timeline
Account Supervisor
FCB Health New York
2021.12 - Current
Senior Account Executive
Patients & Purpose / Omnicom Health Group
2020.09 - 2021.11
Account Executive
Patients & Purpose
2019.09 - 2020.08
Brand Coordinator
Patients & Purpose
2018.06 - 2019.08
Bachelor of Arts - Psychology
College of The Holy Cross
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