Caroline Johns
New York,NY
Summary
Creative and detail-oriented professional with experience in fashion merchandising, design, and visual storytelling. Skilled in coordinating product displays, trade show presentations, and ecommerce visuals to enhance brand identity and drive sales. Proven ability to collaborate with design teams and sales departments to execute creative concepts while maintaining a focus on market trends and customer satisfaction.
Overview
6
6
years of professional experience
Work History
Wholesale Account Manager
Baci Trade LLC
08.2022 - 09.2024
- Developed long-term relationships with key accounts to ensure repeat business and increased revenue.
- Collaborated with buyers sales team to communicate competitor and product information.
- Coordinated with designers and production teams to fulfill custom orders, contributing to improved design accuracy and customer satisfaction.
- Successfully expanded account base by attending trade shows, networking events, and utilizing industry connections.
- Oversaw ecommerce transactions, including product presentation and digital content, ensuring alignment with brand aesthetics and increasing visibility online.
Assistant Showroom Manager Intern
Clergerie Paris
05.2022 - 08.2022
- Strengthened client relationships with timely follow-up and personalized service, resulting in repeat business and referrals.
- Assisted in showroom design and layout, ensuring a visually appealing and cohesive presentation of luxury collections.
- Performed regular maintenance checks of showroom equipment to minimize downtime caused by technical malfunctions or other issues.
- Conducted market research and gathered feedback on consumer preferences, contributing valuable insights for future design decisions and marketing strategies.
- Coordinated appointments and managed promotional logs, ensuring timely and accurate communication with design and retail teams.
Wholesale Trade Show Representative
Multiple Brands
01.2019 - 01.2022
- Actively participated in pre-show and post-show networking events, fostering relationships with potential clients and partners in the industry.
- Streamlined event preparation process through efficient organization of materials, travel arrangements, and shipping logistics.
- Enhanced customer relationships through friendly, informative interactions and timely follow-ups after events.
- Assisted with booth setup and product displays at various trade shows, ensuring visual merchandising effectively communicated the brand’s design vision.
Education
Bachelor of Science - Fashion Merchandising And Apparel Design
Georgia Southern University
Statesboro, GA05-2022
Skills
- Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva
- Design & Visual Merchandising: Product Displays, Showroom Layout, Branding, Visual Storytelling
- Communication: Cross-functional Collaboration, Client Relations, Presentation Skills
- Organization: Project Management, Detail-Oriented, Schedule Coordination
- Ecommerce & Digital Presence: Product Photography, Content Creation, Online Product Presentation
- Teamwork & Adaptability: Experience working in fast-paced, collaborative environments
Timeline
Wholesale Account Manager
Baci Trade LLC
08.2022 - 09.2024
Assistant Showroom Manager Intern
Clergerie Paris
05.2022 - 08.2022
Wholesale Trade Show Representative
Multiple Brands
01.2019 - 01.2022
Bachelor of Science - Fashion Merchandising And Apparel Design
Georgia Southern University
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