Caroline Johnston
Arab,VA
Summary
Ambitious and performance-driven entrepreneur and Sales and Marketing Executive. Leadership coaching expert leveraging French and Spanish fluency to expand international business. Certified Coach, Speaker and Trainer. Seasoned Marketing and Events Manager, with 20 years experience in special events planning. Creative event organizer with success in planning and executing small to large events from start to finish while maintaining highest levels of client satisfaction. Adept in creating robust vendor partnerships to mutually build businesses.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Founder and CEO
GreenIsland Bakery
07.2020 - Current
- Developing social impact program to support trauma survivors
- HR Management
- Obtaining contracts with various embassies, hotels, corporations and non profits.
- Developing key operational initiatives to drive and maintain substantial business growth.
- Leading Strategic market research to scope out industry competition and identify advantageous trends. Events planning nationwide
- Monitoring promotional approaches to increase sales and profit levels.
CEO
Caroline Sarah Ventures
10.2019 - Current
- Providing coaching and consulting service, personality assessments
- Human Resource Management
- Setting company policies, procedures, standards, specifications, guidelines and training programs
- Making decisions regarding major financial operations, including financial forecasts and strategic business partnerships
Sales Director
Bertin Corp
03.2018 - 09.2019
- Boosted team morale as advocate for equality and diversity and through effective leadership. Formed strategic business partnerships and contracts with new companies to expand distribution network across the Americas
- Exceeded business goals through effective time management and resource allocations. Forecasted expected personnel demands and developed forward-thinking approaches to achieve objectives
- Implemented strategies which resulted in 20% growth of customer base and maximized company profit
- Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for new employees.
Senior Area Manager
Bertin Corp
01.2016 - 02.2018
- HR management - Supervision of 30 individuals, monitoring performance, target setting, annual appraisals
- Identified new growth markets and set up new distribution contracts region in Latin America
European Area Manager
Bertin Technologies
09.2014 - 12.2015
- Management of Laboratory equipment distribution across Europe for the Biotech Industry and Defense fields consisting of over 50 distributors
- Gained contract with the NSPA (NATO agency) and set up training with the Italian Air Force
- Obtained highest recorded monthly sales figures for lab equipment on two occasions
- Oversaw budget and contractual terms for partners
International Account Manager
Vertech Group
09.2012 - 08.2014
- Set up contracts and managed hiring process
- Represented Vertech at two European Commission Horizon 2020 meetings
- In charge of market research and investment opportunities, developing business plans
- Translations for company websites for Vertech and Exergy
Country Manager
Zankyou Ventures
04.2012 - 08.2012
- Managed terms and conditions with bloggers and designed and explained agreements with clients
- Management of online Advertising and Web Marketing (link building, forums, SEO, analytics)
- Substantially increased the web traffic of Zankyou UK website
- Successfully integrated Action Against Hunger UK as wedding list feature thereby generating donations
Business Teacher
C.E.E Language Institute And Various Agencies
11.2011 - 03.2012
- Teaching business English to Spanish Business Managers and Directors. Teaching students, preparing daily lesson plans, setting individual and group tasks , objectives and designing assignments
- Commended on improvement of students' level of fluency and grades
Area Sales Manager
Bertin Technologies
09.2009 - 07.2011
- Responsible for: the business development, expanding and leading the distribution network, establishment of distribution agreements, contracts including NASA
Key Accounts Manager
Caledonian Alloys
09.2005 - 07.2009
- Promoted from Account Manager in Scotland to lead French office and then to develop business in LATAM for US subsidiary
- Supervision of fifteen specialist and technical employees who report on material preparation and deliveries
- In a Change Management capacity: implemented new IT systems, commercial and financial procedures which significantly improved trace-ability of material and profit margins
Team Leader
Various Agencies
01.2000 - 12.2005
- Worked on national product launches for brands including: Kellogg’s, Miller and Nivea
- Carried out market research, coordinated and events, responsible for merchandizing in stores
- Achievements: Became team leader to oversee promo events including MTV Awards
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
Education
MBA -
EUDE ( Escuela Europea De Direccion Y Empresa)
Madrid2014
Master of Arts - International Business And Languages
Heriot Watt University
Edinburgh2005
Bachelor of Arts - Management
ESC (Ecole Superieure De Commerce)
Grenoble2004
Skills
- Business Development
- Vendor Relationship Management
- Marketing and Communications
- Social Media Platforms
- Interpreting: Spanish and French
Certification
- Cognitive Behavioral Coaching (2020)
- Body Language (2020)
- Positive Psychology/ Personal Development Coaching /(2019)
- John Maxwell Leadership coaching, speaking, training (2017)
- University of Toronto Psychology certificate (2017)
- SVQ with specialization in Quality Management and Leadership (2006)
- Teaching English as a Foreign Language (2005)
Volunteering
- 2024: Co-Chair of Entrepreneurship and Innovation on British American Business Association (BABA)
- 2023- present: Director on Board of British American Business Association (BABA)
- 2023- present: Director on Board of Training for Women Network (TWN)
- 2019: mentor coach and organizer with CFCO International and the United Nations Association for a peace building program
- 2018-present: co-leader of Feed the City events for Tangotab
- 2016-present: Set up a coaching program for Rock Recovery, mentor and on serve on the marketing and treatment teams
- 2018- present: Serve on strategy team for Ladies DC
- 2011-2014: Team leader for Serve the City Madrid
- 2011: Events and Fundraising Coordinator for Women in War Zones
Timeline
Founder and CEO
GreenIsland Bakery
07.2020 - Current
CEO
Caroline Sarah Ventures
10.2019 - Current
Sales Director
Bertin Corp
03.2018 - 09.2019
Senior Area Manager
Bertin Corp
01.2016 - 02.2018
European Area Manager
Bertin Technologies
09.2014 - 12.2015
International Account Manager
Vertech Group
09.2012 - 08.2014
Country Manager
Zankyou Ventures
04.2012 - 08.2012
Business Teacher
C.E.E Language Institute And Various Agencies
11.2011 - 03.2012
Area Sales Manager
Bertin Technologies
09.2009 - 07.2011
Key Accounts Manager
Caledonian Alloys
09.2005 - 07.2009
Team Leader
Various Agencies
01.2000 - 12.2005
MBA -
EUDE ( Escuela Europea De Direccion Y Empresa)
Master of Arts - International Business And Languages
Heriot Watt University
Bachelor of Arts - Management
ESC (Ecole Superieure De Commerce)
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