Summary
Overview
Work History
Education
Skills
Timeline
Generic

Caroline Lewis

Bend,OR

Summary

Results-driven marketing professional with over 6 years of experience in corporate sustainability, renewable energy, carbon markets, transportation decarbonization, and emission reduction solutions. Proven ability to develop strategic marketing campaigns, foster cross-functional collaboration, and achieve measurable results. Expertise in project management, campaign execution, content creation, and stakeholder engagement within clean energy and environmental sectors.

Overview

11
11
years of professional experience

Work History

Marketing Manager

3Degrees, Inc.
03.2025 - Current
  • Lead the development of annual marketing strategies and creative campaigns that directly link to annual business goals.
  • Play a central role in the strategy and implementation of the go-to-market plan in support of 3Degrees’ key business units. Serve as product marketer and primary point of contact for the Transportation Markets team.
  • Aid in growing our quarterly CFS & Transportation Markets Report, which has increased from 320 recipients in Q4 2022 to over 1,400 in Q2 2025.
  • Manage 3Degrees conference sponsorship lineup annually, and execute on our activation, including setting up speaking sessions, securing thought leadership opportunities, and hosting intimate side events for our clients and prospects. Conceptualized, designed and implemented a mini GTM campaign for our sponsorship of VERGE 2023, which had a revenue share of over $2.3M from closed won deals.
  • Measure, track and evaluate marketing initiatives across multiple criteria. Present findings and make recommendations for ways to optimize tactic and channel results; oversee implementation of those recommendations.
  • Cultivate strong internal stakeholder relationships and collaborate cross departmentally on product rollouts, initiatives and establishing standard operating processes (SOPs). Identify opportunities for operational efficiency and take on special projects as needed.
  • Ideate, plan and implement integrated marketing campaigns, including project management across many channels (email, social media, conferences, etc.). Lead content creation (e.g., special reports, position papers, slide decks, articles, etc.) and market research.
  • Promoted from Marketing Specialist (Aug 2021 - July 2023) and Senior Marketing Associate (July 2023 - March 2025)

Outreach Associate

3Degrees, Inc.
08.2019 - 10.2021
  • Implemented Pacific Power’s Renewable Energy Credit (REC) program for communities in Oregon by selling RECs to residential customers.
  • Served as Team Lead for shifts, ensuring team needs are met and standards upheld.
  • Led company performance metrics in 2019, and won national sales competitions.
  • Served as a key player in the team’s accomplishment of exceeding Pacific Power’s 2019 REC implementation goal, resulting in a 12-million-pound annual reduction in carbon emissions.

Copy Editor

Swift Communications Inc.
12.2015 - 05.2018
  • Evaluated Summit Daily News content to ensure alignment with AP guidelines, making edits to correct grammar, style, and accuracy.
  • Led editorial meetings with staff to collaborate, and review proposed publications.
  • Wrote feature stories, created video content, and updated content on social media platforms.
  • Promoted from Editorial Assistant (Aug 2016 - Nov 2017) and Freelance Writer (Dec 2015 - Aug 2016)

Quality Assurance Tester

Venture Interactive Group
10.2014 - 09.2015
  • Performed quality assurance tests to ensure functionality of online legal training courses.
  • Detected and tracked software defects.
  • Conducted diagnostics to progress problem resolution.
  • Processed multilingual edits in over 20 languages.

Education

Bachelor of Arts - Writing & Technical Communication

James Madison University
Harrisonburg, VA
01.2015

Master of Science - Natural Resources

Virginia Polytechnic Institute And State University
Arlington, VA
01.2021

Skills

  • Social media platforms: LinkedIn, Instagram, YouTube
  • QA testing: UX/UI functionality testing, bug documentation and tracking, test case validation
  • Customer relationship management (CRM) systems: Salesforce
  • Marketing automation platforms: Pardot
  • Microsoft Suite: Excel, Word, PowerPoint
  • Other: Google Analytics, WordPress, SEM Rush, Asana, ChatGPT
  • Certifications: Copy Editing, Poynter Institute; Grant Proposal Writing, University of Notre Dame, Mendoza College of Business
  • Design: Adobe InDesign, Photoshop, Canva

Timeline

Marketing Manager

3Degrees, Inc.
03.2025 - Current

Outreach Associate

3Degrees, Inc.
08.2019 - 10.2021

Copy Editor

Swift Communications Inc.
12.2015 - 05.2018

Quality Assurance Tester

Venture Interactive Group
10.2014 - 09.2015

Bachelor of Arts - Writing & Technical Communication

James Madison University

Master of Science - Natural Resources

Virginia Polytechnic Institute And State University

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