CAROLINE LONGANECKER

Fencing Supply Group is the premier manufacturer and distributor of fencing and outdoor living products in North America. Merchants Metals became an operating company under FSG in 03/2021.

• Created, executed and measured an integrated, multi-channel communications strategy to connect stakeholders with the company’s mission and vision
• Implemented and oversaw a workplace engagement platform to reach associates, especially those without company email; achieved an 85% activation rate Developed and implemented a comprehensive visual brand for the new FSG entity in 60 days
• Conceived, implemented and measured targeted recruitment campaigns for high-priority positions
• Created and implemented a communications playbook for acquisitions (10 in nine months) to ensure key messages were delivered and employees and external stakeholders were informed of developments; 98% of employees of acquired companies said they were “extremely satisfied” with communications
• Wrote all key messages, talking points and speeches for CEO and senior leaders (English & Spanish)
• Created, launched and maintained the Fencing Supply Group website

Bechtel is among the world’s most respected engineering, procurement, and construction companies. With an annual revenue of $25B, Bechtel employs more than 15,000 globally

• Led a team to execute the Corporate Affairs strategy; achieved a 90% department performance rating from internal business leaders
• Attained a 218% increase in readership of the company magazine by implementing a multi-channel approach to distribution and repurposed content for targeted external stakeholders
• Delivered the company’s first workplace engagement platform, which surpassed 1 million views in the first six months of release; recognized as one of the most successful employee communications and work improvements in decades
• Served on the COVID-19 crisis communications and management team; implemented guidelines, best practices and new communications channels to ensure the global workforce was informed, kept working and knew how to stay safe; received a 90% employee satisfaction rating for communications and productivity increased

• Served as a solution architect and led change communications for a transformational enterprise-wide performance development approach; achieved 100% of goals by implementing a multi-channel, quantitative communications strategy
• Launched and oversaw company’s first-ever comprehensive brand program to build familiarity and favorability among employees and customers
• Wrote and delivered company’s Crisis Communications Guidebook
• Improved editorial quality and managed tight deadlines by setting expectations, measuring performance and demonstrating accountability, CSC was a multi-billion dollar, publicly traded global leader supplying business-enabled technology solutions to public sector and commercial clients.

• Created, implemented and oversaw all marketing, internal communications and public relations for fast-growing cybersecurity operations
• Designed and edited the company’s first integrated security systems whitepaper series, which was downloaded ten times more than the company’s average
• Established company as a thought leader in a critical solutions market; in one year, secured nine speaking engagements, published ten articles in trade publications; secured six interviews on Tier-1 broadcast and cable news networks

• Led all internal and external communications and public relations, fostered relationships with industry and Tier-1 media, and acted as spokesperson for a $5B professional services practice supporting various U.S
• Federal government agencies
• Conceived and executed marketing and advertising programs to create familiarity and favorability for must-win bid prospects, AMS was a premier IT and business consulting firm serving the public sector, financial services, and communications industries worldwide.

• Led and delivered all internal and external communications for the federal sector practice
• Increased external downloads of thought leadership materials by 750% and website visits by 20% through an integrated communications campaign