Caroline Mascone
Red Bank
Summary
Results-driven communications and marketing professional with expertise in the music and sports industries. Committed to purpose-driven initiatives that foster greater impact for the greater good. Resourceful and ambitious hard worker who has a proven ability to maintain a detail-oriented approach while balancing responsibilities as a student-athlete and working professional.
Skilled in artist and repertoire research, facilitating connections between emerging musicians and performance rights organizations to manage licensing and ensure royalty collection. Experienced in marketing campaign research, development, and implementation.
Overview
1
1
year of professional experience
Work History
Marketing Intern
The Syndicate
Weehawken
01.2026 - Current
- Coordinated multi-channel marketing campaigns on Instagram and other social platforms to enhance brand visibility and audience engagement.
- Vetted emerging and established artists to ensure alignment with brand values and maximize audience reach based on thorough research.
- Designed engaging Instagram content utilizing brand guidelines for effective audience interaction.
- Analyzed cultural and industry trends, evaluated successful brand activations, and provided campaign examples to inform creative strategy and increase audience engagement.
Head of Marketing Communications
The Soup Crawl
Asbury
12.2025 - Current
- Executed integrated marketing campaign for community-wide fundraising event while supervising content creation, outreach, and promotional activities across platforms.
- Generated and coordinated social media narratives fostering consistent brand identity to elevate recognition and participation.
- Managed promotional efforts to elevate community engagement and involvement in fundraising initiative.
- Coordinated with event organizers to synchronize marketing strategies with fundraising objectives and community partnerships involving restaurants and bars.
Dayside DJ
The College of New Jersey
Ewing
09.2025 - Current
- Developed skills for FCC compliance through hands-on training with mixing boards.
- Produced weekly broadcasts featuring local, national, and sports news alongside new independent talent.
- Sourced new music releases to enhance community engagement, showcasing local talent and promoting community events.
Creative Intern
Broadcast Music Inc.
New York
06.2025 - 07.2025
- Researched, pitched, and connected with emerging musicians and bands for A&R, using performance data to support discovery.
- Developed strategic initiatives to enhance BMI's brand partnerships and initiatives.
- Documented artist information and insights during advances meetings and industry conferences.
Participated in songwriting camps, maintaining thorough records for future reference.
Attended industry conferences, focusing on detailed note-taking to capture essential discussions.
Tracked progress and developments from advances meetings to support artistic growth.
Education
Bachelor of Science - Communications, Marketing and Journalism
The College of New Jersey
Ewing, NJ05-2026
Skills
- Digital marketing
- Social media strategy
- Content creation
- Market research
- Audience engagement
- Trend analysis
- Brand management
- Brand development
- Negotiation Techniques
Timeline
Marketing Intern
The Syndicate
01.2026 - Current
Head of Marketing Communications
The Soup Crawl
12.2025 - Current
Dayside DJ
The College of New Jersey
09.2025 - Current
Creative Intern
Broadcast Music Inc.
06.2025 - 07.2025
Bachelor of Science - Communications, Marketing and Journalism
The College of New Jersey