Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Caroline McCarthy

Ridgefield,CT

Summary

I am an Apparel Merchandising and Marketing student with a rich background implementing social media strategies to support brand and product exposure. I have an entrepreneurial spirit with proven history of identifying cost-effective methods to gain valued web traffic and foster market penetration. I am a detail-oriented team player with strong organizational skills; allowing me the ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

3
3
years of professional experience

Work History

Digital Marketing Intern

Bring N' Buy
05.2022 - 08.2023
  • Enhanced customer retention rates, managing a consistent content calendar for blog posts and social media updates.
  • Developed relationships with industry influencers to strengthen brand reputation within the digital space.
  • Boosted lead generation with the creation of engaging email marketing campaigns.
  • Collaborated with cross-functional teams to develop integrated marketing initiatives that aligned with company objectives.

Sales Associate

Audrey Road
10.2020 - 08.2022
  • Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
  • Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
  • Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
  • Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.

Cafe Barista

Ross Artisanal Bakery & Cafe
09.2020 - 04.2022
  • Enhanced customer experience by providing personalized beverage recommendations and efficiently preparing orders.
  • Maintained a clean and organized workspace, ensuring high standards of hygiene and safety for both staff and customers.
  • Collaborated with team members to streamline cafe operations, resulting in improved service times and increased customer satisfaction.
  • Demonstrated excellent multitasking abilities by simultaneously managing drink preparation, order-taking, and cash register duties.

Education

Bachelor of Science - Apparel Merchandising & Marketing

Indiana University Bloomington
Bloomington, IN
05.2026

Skills

  • Social Media Marketing
  • Brand strategy
  • Optimizing performance
  • Video Editing
  • Adobe Creative Suite
  • Adobe Creative Cloud
  • Customer Engagement
  • Project Management
  • Event Planning
  • Sales Techniques
  • Cross-Functional Team Collaboration
  • Team Collaboration

Languages

Chinese (Mandarin)
Limited Working
French
Professional Working

Timeline

Digital Marketing Intern

Bring N' Buy
05.2022 - 08.2023

Sales Associate

Audrey Road
10.2020 - 08.2022

Cafe Barista

Ross Artisanal Bakery & Cafe
09.2020 - 04.2022

Bachelor of Science - Apparel Merchandising & Marketing

Indiana University Bloomington

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Caroline McCarthy