Caroline McCarthy
Bozeman,MT
Summary
Results-driven sales and marketing professional with experience in business development, outbound prospecting, and multi-channel campaign management. Proven track record of exceeding quotas, generating new business, and driving measurable revenue growth. Recognized as a top sales performer with strong communication skills and a proactive, resilient approach to challenges. Brings a diverse background in international travel leadership and customer-facing roles, guiding groups, teaching, and managing client experiences across multiple industries, which strengthens adaptability, cultural awareness, and the ability to connect with people from all walks of life.
Overview
5
5
years of professional experience
Work History
Multi-Media Account Executive
Bozeman Daily Chronicle
02.2025 - Current
- Generate new business through outbound prospecting, cold calling, and LinkedIn outreach while maintaining and growing relationships with existing accounts, managing a pipeline of 30+ clients.
- Design and execute custom advertising strategies across digital and print channels to maximize client ROI.
- Deliver and analyze campaign performance metrics, providing clients with actionable insights to improve results and strengthen long-term partnerships.
- Consistently exceed monthly sales quotas and was recognized as the highest-achieving sales team member for Q3 2025.
Ski Instructor
Big Sky Resort
12.2023 - Current
- Teach children, young adults, and families during the winter season, creating engaging lesson plans tailored to skill level.
- Promoted private lessons and built strong client relationships, providing ongoing support and encouragement.
Trip Leader
Moondance & Becket-Chimney Corners YMCA Camp
06.2022 - 08.2024
- Led groups of young adults on international backpacking and leadership/service oriented trips for the past three summers; throughout the Pyrenees & the Alps, Sweden, and New Zealand
- Taught leadership skills and the importance of the environment and sustainability
English Teaching Assistant
Madrid
10.2022 - 05.2023
- Taught English at a vocational school in Spain
- Created lesson plans and games that help create a fun learning environment for students of all different English levels
- Facilitated exercises for students to practice their Spanish
Brand Strategy Intern
WW (Formerly Weight Watchers)
06.2021 - 08.2021
- Managed and aggregated global feedback from 100+ members to shape the strategy for the 2022 bi-annual innovation launch
- Directed updates to the WW brand deck by interviewing 20 cross functional executives, and organized their metrics and business objectives
- Took initiative to forge strong relationships with my team and cross functional partners, resulting in special projects and stretch assignments
Marketing & Administrative Director
Evlo Wellness
01.2021 - 04.2021
- Partnered with Dr. Shannon Ritchey to launch and grow an online exercise platform focused on injury prevention
- Developed and executed brand and marketing strategy, resulting in 200+ subscribers and over $70K in revenue
- Designed and managed multi-channel marketing campaigns across Facebook, Instagram, and website to engage new and existing customers and drive membership growth
- Conducted consumer research and competitive benchmarking to refine brand positioning and enhance the platform's unique selling proposition
Strategy Intern
Wasserman Media Group
09.2020 - 12.2020
- Supported EVP Thayer Lavielle on The Collective, an initiative aimed at elevating the visibility of women in sports, entertainment, and culture through strategic insights and storytelling
- Coordinated with 12+ universities to develop the foundation of a Women's Fandom Think Tank, shaping project overviews, key objectives, and deliverables related to fan behavior, purchasing power, and the impact of social justice issues
Education
Bachelor of Science - Advertising/PR, Minors in Entrepreneurship & Spanish
University of North Carolina-Chapel Hill
Chapel Hill, NC05.2022
Skills
- Microsoft Office Suite
- Google Suite
- Advertising campaigns
- Client needs determination
- Relationship building and management
- Account development
- Excellent communication
- Team collaboration
- Wilderness First Responder (WFR) Certification
- Red Cross Lifeguard Certification
- CPR Certification
LANGUAGES
B2 Spanish Level
Timeline
Multi-Media Account Executive
Bozeman Daily Chronicle
02.2025 - Current
Ski Instructor
Big Sky Resort
12.2023 - Current
English Teaching Assistant
Madrid
10.2022 - 05.2023
Trip Leader
Moondance & Becket-Chimney Corners YMCA Camp
06.2022 - 08.2024
Brand Strategy Intern
WW (Formerly Weight Watchers)
06.2021 - 08.2021
Marketing & Administrative Director
Evlo Wellness
01.2021 - 04.2021
Strategy Intern
Wasserman Media Group
09.2020 - 12.2020
Bachelor of Science - Advertising/PR, Minors in Entrepreneurship & Spanish
University of North Carolina-Chapel Hill
Hobbies and Interests
Musical Theater, Backpacking, Multiple Perspective Literature, Playing Soccer/Lacrosse, Journaling, Piano, Travel
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