Summary
Overview
Work History
Education
Skills
Timeline
Generic

Caroline McKenzie

Atlanta,GA

Summary

Dynamic, enthusiastic, and driven Producer. Social Media Manager, Assistant Director, and Coordinator skilled in scheduling, production management, brand social media development, and more. Possesses demonstrated ability to develop and implement successful strategies, meeting tight deadlines and exceeding goals. Exceptional organizational and communication skills for working with diverse teams.

Overview

5
5
years of professional experience

Work History

Producer

Self-employeed
01.2023 - Current
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Developed schedules for production, editing, and duplication for timely delivery.
  • Developed production plans and organized resources to achieve prompt delivery of projects.
  • Liaised with directors, actors and other creative staff to successfully complete projects.
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Monitored production and evaluated performance against set targets, making adjustments to areas of weakness.
  • Facilitated communication between production staff and other departments to synchronize work.
  • Hired, trained and managed production staff and crew members to build highly qualified team and boost overall performance.
  • Maintained project costs through careful budgeting and monitoring of expenditures.
  • Enforced adherence with safety regulations and industry standards to keep productions compliant.
  • Coordinated with vendors to obtain supplies needed for shoots at best value for money.
  • Participated in meetings with producers and production crew to keep program in step with creative vision.
  • Developed project budgets and managed production costs.
  • Orchestrated license agreements for music and footage, talent releases, and distribution contracts.
  • Evaluated scripts to identify creative strategies and resource needs.
  • Identified and approved equipment and elements required for productions.

Social Media Manager

ARYEH Media
02.2023 - 10.2023
  • Increased customer engagement through social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Designed and implemented social media strategies to align with business goals.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Created and implemented impactful strategies to increase company brand awareness and engagement.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Analyzed and reported social media and online marketing campaign results.
  • Suggested and implemented new features to develop brand awareness.
  • Conducted research to determine current benchmark trends and audience preferences.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Developed targeted advertising campaigns, driving website traffic and generating leads.
  • Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
  • Created comprehensive reports on social media performance, presenting data-driven insights to stakeholders.
  • Streamlined content creation processes, improving efficiency while maintaining quality standards.

1st Assistant Director

Self-employeed
11.2022 - Current
  • Completed editing by cutting and arranging footage to create final versions of films.
  • Utilized lighting, camera angles and movement to create visual styles of films.
  • Directed actors and crews to create vision for films and bring scripts to life.
  • Completed pre-production planning such as setting budgets, hiring crew, and cast members and obtaining permits.
  • Wrote scripts by creating stories and dialogue for films to establish plots and characters.
  • Coordinated with production team, producer and director to pinpoint creative vision, determine technical needs, and devise shooting schedule.
  • Produced marketing videos to help businesses increase revenue.
  • Managed client contact, shoot scheduling and product deliveries.
  • Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
  • Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
  • Conducted meetings with staff to discuss production progress and to attain production objectives.

Administrator

Mckenzie Handling Systems
01.2019 - 05.2023
  • Completed clerical tasks such as filing, copying, and distributing mail.
  • Interacted with customers by phone, email, or in-person to provide information.
  • Maintained and updated office records, both digital and physical.
  • Welcomed office visitors and alerted staff to arrivals of scheduled appointments.
  • Managed daily data entry and kept clerical information accurate and up-to-date.
  • Collaborated with various departments to complete assigned tasks.
  • Maintained personnel records and updated internal databases to support document management.
  • Screened and transferred incoming calls, took down messages, and transmitted information and documents to internal personnel.
  • Streamlined office operations by implementing efficient administrative systems and procedures.
  • Improved employee productivity with effective time management strategies for daily tasks.
  • Enhanced internal communication by creating a centralized information hub accessible to all staff members.
  • Reduced overhead costs through careful budget management and resource allocation.
  • Facilitated cross-departmental collaboration, resulting in increased efficiency and timely project completion.
  • Managed human resources functions, including hiring, onboarding, and employee evaluations for optimal team performance.
  • Coordinated company events and meetings to foster teamwork and boost employee morale.
  • Maintained accurate documentation of company policies and procedures for easy reference by all employees.
  • Oversaw vendor relations, negotiating contracts that resulted in cost savings for the organization.
  • Established an organized filing system that streamlined document retrieval and reduced misplaced files.
  • Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.

Education

Bachelor of Arts - Media And Film Production

Birmingham Southern College
Birmingham, AL
05.2023

Skills

  • Strong Graphic and Visual Sense/Vision
  • Team Leadership
  • Talent Acquisition
  • Event Planning
  • Production Scheduling and Budget Oversight
  • Promotional Campaigns and Management
  • Content Creation, Development, Scheduling, Strategy
  • Photo and Video Creation & Editing
  • Analytics and Reporting
  • Adobe Creative Suite
  • Brand Awareness
  • Attention to Detail
  • Trend Monitoring
  • Problem-Solving
  • Multimedia and Digital Video Production
  • Film Industry Experience

Timeline

Social Media Manager

ARYEH Media
02.2023 - 10.2023

Producer

Self-employeed
01.2023 - Current

1st Assistant Director

Self-employeed
11.2022 - Current

Administrator

Mckenzie Handling Systems
01.2019 - 05.2023

Bachelor of Arts - Media And Film Production

Birmingham Southern College

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Caroline McKenzie