Caroline McLaughlin
Kansas City,MO
Summary
Senior SEO professional with 6+ years of experience leading technical SEO strategy, content development, and on-page optimization for large-scale websites and diverse client portfolios. Proven expertise in driving organic growth through site architecture optimization, keyword research, content strategy, and cross-functional collaboration. Skilled in managing teams, mentoring junior SEO staff, and delivering measurable results for 35+ concurrent clients.
Overview
6
6
years of professional experience
Work History
SEO Manager
EM Search Consulting, LLC
Chicago, IL
05.2024 - 02.2026
- Managed SEO performance for 35+ client accounts concurrently.
- Led enterprise-level technical SEO strategy to improve crawl efficiency, indexation, site architecture, and overall domain health.
- Conducted technical audits and analyzed crawl data to identify indexing gaps and performance constraints.
- Developed data-driven content strategies informed by keyword research, SERP analysis, and competitor benchmarking.
- Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
- Architected and optimized site structures, URL hierarchies, and internal linking frameworks to strengthen topical authority and search engine discoverability.
- Partnered with cross-functional teams to embed SEO best practices into site launches, migrations, and feature enhancements.
- Executed large-scale on-page optimizations, including metadata refinement, heading structure improvements, and keyword alignment across priority pages to increase website traffic.
- Monitored algorithm updates and adapted optimization strategies to sustain and grow organic visibility.
- Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
Senior SEO Specialist
Attane (formerly GlynnDevins)
Kansas City, MO
01.2023 - 07.2023
- Managed a portfolio of 15–17 client accounts and led a team of SEO Coordinators and Specialists to execute client strategies.
- Lead SEO content creation and developed content strategies, creating over 150 keyword-optimized blog topics annually to drive organic traffic.
- Produced content briefs, content calendars, and blog posts following SEO best practices.
- Served as “Website Lead,” overseeing website projects, assigning tasks to freelancers and team members, and ensuring high-quality deliverables.
- Acted as “Rebrand Advisor,” guiding clients through SEO strategies during company rebrands to maintain organic performance.
- Collaborated with Paid Search, Social Media, and Creative teams to deliver integrated digital marketing strategies.
- Conducted ongoing keyword research, competitor analyses, and discovery research to inform SEO strategy and optimize content for target audience engagement.
- Analyzed website performance metrics using Google Analytics and Search Console for continuous improvement.
- Implemented on-page optimization techniques, including meta tags, header structures, and internal linking strategies.
- Presented performance data to clients, translating insights into actionable recommendations and impact stories.
SEO Specialist
Attane (formerly GlynnDevins)
Kansas City, MO
02.2022 - 01.2023
- Developed and executed strategies to increase search engine results and organic traffic for client websites.
- Managed a team of SEO Coordinators supporting client strategies.
- Performed keyword research, competitor analysis, and discovery research for each client to optimize on-page content and enhance search engine rankings.
- Executed technical SEO audits to resolve issues affecting site visibility and performance metrics.
- Streamlined website structure, optimizing internal linking and navigation for better user experience.
- Created content briefs and calendars to optimize client websites with new, engaging content.
- Boosted brand visibility by developing engaging content optimized for search engines and users alike.
- Collaborated with content creators to ensure alignment of SEO best practices in new content development.
- Partnered with cross-functional teams on website builds, implementing SEO-friendly architecture and content recommendations.
- Optimized title tags, header tags, and meta descriptions following SEO best practices.
- Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
SEO Coordinator
Attane (formerly GlynnDevins)
Kansas City, MO
08.2020 - 02.2022
- Assisted with data interpretation and analysis to optimize website content and structure.
- Prioritized and managed multiple projects simultaneously, ensuring all met their deadlines and objectives without compromising quality.
- Conducted comprehensive market research to inform strategic planning.
- Created optimized title tags, header tags, and meta descriptions.
- Supported website projects by providing recommendations for site architecture, content, and keyword implementation.
Education
B.S. - Marketing
Saint Louis University
01-2020
Skills
- Technical SEO (crawl optimization, indexing, site architecture, etc)
- SEO strategy & roadmap development
- Content strategy & long-tail keyword research
- Content development
- On-page & off-page optimization
- Competitor analysis & SERP research
- Team leadership & project management
- Analytics & reporting
- Google Search Console & Analytics
- Local SEO
- Site navigation
Timeline
SEO Manager
EM Search Consulting, LLC
05.2024 - 02.2026
Senior SEO Specialist
Attane (formerly GlynnDevins)
01.2023 - 07.2023
SEO Specialist
Attane (formerly GlynnDevins)
02.2022 - 01.2023
SEO Coordinator
Attane (formerly GlynnDevins)
08.2020 - 02.2022
B.S. - Marketing
Saint Louis University