Caroline Minor
Little Rock,AR
Summary
Dynamic and strategic communications professional recognized for crafting impactful messaging and guiding teams through complex projects. Six years of experience developing brand strategy, stakeholder relations plans and multimedia productions. Adaptable and reliable, with a deep understanding of audience engagement and a knack for creating messages that influence key decision-makers at all organizational levels. Committed to fostering integrity, innovation and collaboration in her next role, and bringing a fresh perspective to every initiative.
Overview
6
6
years of professional experience
Work History
Senior Account Manager, Healthcare
Stone Ward
05.2021 - Current
- Serve as the lead brand manager for the agency's largest account and all other healthcare clients (5-10 at any given time)
- Drive intelligent marketing strategy for healthcare clients in a fast-paced and high-pressure agency environment
- Develop and deliver presentations to clients' executive management teams to earn stakeholder buy-in and influence institutional priorities
- Navigate often competing priorities internally and externally while still driving successful projects forward
- Foster and encourage collaboration between internal teams to deliver high-impact brand campaigns including strategic, creative, social, digital, video production and paid media services
- Plan and oversee high-profile events—including grand openings, philanthropy activations, and press conferences—garnering extensive media coverage and influencer engagement
- Mentor and manage junior account managers, fostering their professional growth and skills development within the company
- Regularly update financial forecasts based upon current and anticipated projects, allowing for accurate resource allocation/planning within the organization.
- Monitor trends in client behavior patterns to inform future account management strategies, resulting in higher satisfaction among our clients across all verticals
Assistant Public Relations Account Executive
The Sells Agency
05.2019 - 05.2021
- Supported clients across healthcare, banking, pet care, cybersecurity and non-profit industries by delivering tailored public relations strategies and targeted media outreach.
- Drafted speeches, op-eds, and talking points for company executives to effectively communicate their message to target audiences across multiple earned and paid platforms.
- Prepared executives for public appearances, award ceremonies and media interviews with speech outlines, key messaging and media training.
- Generated creative story angles for successful media pitches and secured placements in top-tier publications across Arkansas, Missouri, Texas, North Dakota and Louisiana.
- Built strong relationships with local, regional and trade media, securing targeted coverage to elevate brand visibility.
- Created messaging and media materials for annual charitable campaigns, including press releases, TV segment coordination and stage props and backdrops for events.
- Authored monthly guest columns and thought leadership content on healthcare trends, economic outlook and cybersecurity.
- Advised clients on media opportunities by identifying story angles and aligning them with industry trends.
Education
Bachelor of Arts - Journalism, Advertising/Public Relations
University of Arkansas
Fayetteville, AR05-2019
Skills
- Innovative problem-solving
- Strategic partnership development
- Teamwork and collaboration
- Engaging public speaking skills
- Adaptability and flexibility
- Organizational change management
- Event management
- Multimedia production
- Social media and content strategy
- Effective multitasking
Accomplishments
- Won a new healthcare system client while at Stone Ward, adding half a million dollars to the agency's 2024 revenue
- Helped the strategy team create messaging that would enable the account management team to sell Stone Ward's new brand health tracking system.
- Drove the adoption of a digital-first creative concepting mindset internally, wherein social content and engagement tactics were considered before traditional channels
Awards
- PRSA 2024 Silver Anvil for Integrated Communications – Baptist Health Women’s Campaign, 2023
- 2025 Aster Awards – Baptist Health For You. For Life. Brand Campaign, 2024: Gold Award, Multilingual Advertising; Gold Award, Special Events; Silver Award, Social Media Campaign
Timeline
Senior Account Manager, Healthcare
Stone Ward
05.2021 - Current
Assistant Public Relations Account Executive
The Sells Agency
05.2019 - 05.2021
Bachelor of Arts - Journalism, Advertising/Public Relations
University of Arkansas
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