Caroline Moley
Palo Alto,CA
Summary
I’m a Social Media Marketing Specialist with a passion for brand purpose and helping your company tell its story. I have several years of experience crafting compelling content for B2B tech startups, nonprofits, media brands, entertainment and lifestyle publications.
Overview
4
4
years of professional experience
Work History
Social Media Manager
PrismWork
San Francisco, CA
11.2020 - 12.2021
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Director, Social Marketing and Brand Communication
Armitano Domingo
New York, NY
06.2019 - 11.2020
- Co-founded company and spearheaded innovative approaches to resource allocation and strategic planning.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Optimized operational processes using analytics tools to address client-specific metrics.
- Monitored and coordinated workflows to optimize resources.
Assistant Account Executive/PRA
Hill Holliday
New York, NY
02.2019 - 06.2019
- Drafted proposals, conference reports, status reports and client correspondence.
- Supported logistical needs and synthesized secondary research for marketing plan development.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
Program/Social Media Coordinator
The 3% Movement
New York, NY
11.2017 - 01.2019
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Assessed content and tone for consistency to optimize social media accounts.
- Engaged social media audience by collaborating with graphic designers to develop viral content.
- Developed the go-to-market strategy for 3% In A Box, a learning tool used to assist universities and agencies in the facilitation of the conversations that took place at The 3% Conference 2018 in Chicago.
Editorial Partnership Intern
Mic Network
New York, NY
06.2017 - 08.2017
- Applied and selected to be one of 17 interns at Mic.
- Identified compelling, unique stories and user-generated content of interest to audience.
- Wrote and posted stories to social platforms.
Education
Bachelor of Arts - English
Georgetown University
Washington, DC05.2018
Skills
- Social Media Marketing/Content Strategy
- Public Relations/Event Coordination
- Brand Development
- Adobe Creative Suite
- Canva/Squarespace
Websites
Timeline
Social Media Manager
PrismWork
11.2020 - 12.2021
Director, Social Marketing and Brand Communication
Armitano Domingo
06.2019 - 11.2020
Assistant Account Executive/PRA
Hill Holliday
02.2019 - 06.2019
Program/Social Media Coordinator
The 3% Movement
11.2017 - 01.2019
Editorial Partnership Intern
Mic Network
06.2017 - 08.2017
Bachelor of Arts - English
Georgetown University
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