Caroline Molloy
Chicago,IL
Summary
Detail-oriented professional skilled in cross-functional collaboration and time management. Experienced in developing integrated digital strategies to optimize campaign performance and improve conversion rates. Expert in cross-functional collaboration, swiftly launching impactful campaigns.
Overview
4
4
years of professional experience
Work History
North America Targeted Campaigns Manager
Motorola Solutions
Chicago, IL
06.2024 - Current
- Managed end-to-end multi-channel digital marketing campaigns across paid media and email, generating leads and enhancing brand engagement.
- Developed integrated digital strategies aligned with business goals, overseeing campaign timelines, asset delivery, and media budgets.
- Collaborated with creative, sales, product, and web teams to produce impactful campaign assets, ensuring seamless user experiences.
- Monitored and analyzed daily performance metrics across key channels, implementing real-time optimizations for bid strategies, audiences, and ad placements.
Government Digital Campaigns Intern and Co-op
Motorola Solutions
Chicago, Illinois
06.2023 - 04.2024
- Designed and executed A/B testing programs for ad copy, creative assets, and landing pages to enhance conversion rates and reduce acquisition costs.
- Monitored and analyzed daily campaign performance metrics across key channels, optimizing bid strategies, audiences, and ad placements in real-time.
- Collaborated with teams to streamline project workflows and improve efficiency.
- Assisted in developing communication solutions for public safety organizations.
- Conducted research on emerging technologies for integration into existing systems.
Global Sales Operations and Communications Intern
Motorola Solutions
Chicago, Illinois
05.2022 - 08.2022
- Developed social media communication plan for C-suite executives, aligning leadership messaging with organizational goals.
- Managed customization and deployment of internal communication platforms, improving information sharing across teams.
- Collaborated with Salesforce team to streamline workflows, enhancing lead handoffs for global sales organization.
Education
Bachelor of Arts - Journalism
Marquette University
Milwaukee, WI05-2024
Skills
- Digital marketing
- Campaign management
- Data analysis
- Performance analysis
- Digital strategy development
- Project management
- Cross-functional collaboration
- Time management
- Attention to detail
Accomplishments
- Galvin Masters Support Professional of the Quarter- T5N Q1 2025
Affiliations
- CMCO Intern Program Coordinator 2026
- Deborah's Place Young Professionals Board
Timeline
North America Targeted Campaigns Manager
Motorola Solutions
06.2024 - Current
Government Digital Campaigns Intern and Co-op
Motorola Solutions
06.2023 - 04.2024
Global Sales Operations and Communications Intern
Motorola Solutions
05.2022 - 08.2022
Bachelor of Arts - Journalism
Marquette University