Caroline Morin
Pleasant View,TN
Summary
Skilled marketer proficient in boosting sales and revenue via tailored marketing strategies. Possesses a deep understanding of customer journeys and lifecycles. Backed by 5 years of proven success in the industry.
Overview
3
3
years of professional experience
Work History
Sr. Marketing Analyst
Asurion
04.2023 - Current
- Managed all email and SMS communications across a network exceeding 700 UbreakiFix stores nationwide.
- Developed a full view of the customers lifecycle journey to view opportunities for improvement
- Crafted diverse customer journeys leveraging unique identifiers and segmentation tools.
- Facilitated the integration of AI solutions to bolster marketing efforts across various departments.
- Enhanced reporting methodologies, contributing to the creation of new dashboards and analytical reports.
- Managing a database of over 3 million emails.
- Played a key role in implementing and launching email capture initiatives on company websites, resulting in the acquisition of over 500k emails in 2023.
- Collaborated cross-functionally to strategize and execute intricate promotional campaigns.
Marketing Manager
Bella Vita Inc.
12.2022 - 03.2023
- Planned, executed, and managed online marketing efforts, resulting in a wide range of company advancements
- Plan out yearly marketing calendar and budgets
- Created and executed complex email and SMS campaigns
- Organized and analyzed data and marketing results.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Senior Email Marketing Automation Specialist
HCA Healthcare
12.2021 - 12.2022
- Coordinate and review enterprise-wide email marketing objectives through the process of creation and development, as well as clinical and legal approvals
- Execute enterprise-wide adhoc and journey builder sends through Salesforce Marketing Cloud
- Serve as Salesforce Marketing cloud subject matter expert for building and strategizing email journeys and SQL queries
- Oversee email performance in datarama and other reporting tools to develop campaign strategies and recommendations based on KPIs
- Collaborate with the Web Analytics team and use Google Analytics Premium to track the success of email marketing initiatives and make data-driven optimizations to campaign landing pages
- Audit email journey and develop recommendations for improvement on performance and compliance.
Email Marketing Specialist
Smile Direct Club
12.2020 - 12.2021
- Owned email marketing streams and automation for US and Canada keeping a close eye on deliverability, IP, and data health
- Strategized and developed logic for SQL queries and oversaw programmatic journeys
- Scheduled and planned manual and triggered automations in Salesforce Marketing Cloud for a variety of audiences and countries
- Collaborated with CRM stakeholders to develop unique campaign solutions
- Developed quarterly reports and present them to executive stakeholders.
Education
Bachelor of Science - Marketing and Graphic Design
Lipscomb University
Nashville, TN05.2019
Skills
- Email Marketing
- Marketing Strategy Development
- Salesforce Marketing Cloud
- CRM System Management
- Lifecycle Marketing
- Lead Gen Capture
- Conversion Rate Optimization
- Adobe Creative Suite and Campaign
- ROI and KPI Measurement
- Google Analytics
- Microsoft Excel
- Legal compliance - CANSPAM
- ADA Compliance
- Effective Time Management
- Detail Oriented
Timeline
Sr. Marketing Analyst
Asurion
04.2023 - Current
Marketing Manager
Bella Vita Inc.
12.2022 - 03.2023
Senior Email Marketing Automation Specialist
HCA Healthcare
12.2021 - 12.2022
Email Marketing Specialist
Smile Direct Club
12.2020 - 12.2021
Bachelor of Science - Marketing and Graphic Design
Lipscomb University
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