Hi, I’m
Caroline Murray
Summary
Marketing Executive skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives.
Overview
12
years of professional experience
Work History
TOPIX SKIN HEALTH
Marketing Ecommerce
01.2022 - 10.2023
Job overview
- Monthly and weekly Topix.com and TopixDr.com KPI reporting
- Ownership of Topix Newsletter and Eblast Klaviyo Account
- Generate and maintain master social media, promotions, and new launches Calendar
- Manage muti store/Top 10 account creative request and delivery.
BENEFIT COSMETICS
Aesthetician/Marketing
05.2021 - 01.2022
Job overview
- Provide the highest level of customer service to clients seeking waxing, skincare, and cosmetics amenities
- Exceed business sales performance goals while growing client retention rate.
DEALER EPROCESS
Digital Marketing Specialist
10.2019 - 03.2021
Job overview
- Build and maintain marketing campaigns to increase brand awareness, website traffic, and lead generation
- Analyze and review the performance of accounts to meet clients' goals
- Maintain an excellent client relationship while developing and executing digital marketing plans
- Manage budgets while using proper bidding strategies.
TRITON DISTRIBUTION (MICRODERM GLO)
Social Media & Marketing Manager
02.2019 - 07.2019
Job overview
- Developed online marketing initiatives including paid ad placements, affiliated & influencer programs, email promotions, and viral marketing campaigns on multiple platforms
- Created and implemented marketing strategies to advance brand and product awareness
- Controlled companies' online presence to develop and maintain brand identity, traffic, and sales.
HERRINGTON INN AND SPA
Spa Coordinator, Esthetician, and Marketing Specialist
07.2018 - 02.2019
Job overview
- Managed day-to-day spa operations with a focus on guest satisfaction
- Developed marketing, promotion, and advertising campaigns through social media and print materials
- Tracked inventory and generated spa financial reports for communication to management.
B-SHIQUE BOUTIQUE
Marketing Manager & Esthetician Specialist
07.2015 - 08.2018
Job overview
- Identified, developed, and evaluated marketing strategies based on the boutique's objectives, market characteristics, and cost markup factor
- Collaborated with teammates and owner to identify trends of key customer interests and concerns to provide proactive business suggestions and decisions
- Managed inventory, supply ordering, and daily business tasks to maximize productivity.
SkirtPR
Intern /Assistant Account Executive
08.2011 - 01.2012
Job overview
- Maintained close relationships with clients while planning and executing client company events
- Wrote press releases, pitches, and media releases to expand client outreach and reach client goals
- Brainstormed and developed promotion strategies and creative campaigns.
Education
UNIVERSITY OF AESTHETICS
Professional Licensed Esthetician
08.2013
UNIVERSITY LYNCHBURG
BA in Communication from Emphasis in Public Relations and Journalism
05.2010
Platform Proficiency
- Microsoft Office
- Hootsuite
- Klaviyo
Timeline
Marketing Ecommerce
TOPIX SKIN HEALTH
01.2022 - 10.2023
Aesthetician/Marketing
BENEFIT COSMETICS
05.2021 - 01.2022
Digital Marketing Specialist
DEALER EPROCESS
10.2019 - 03.2021
Social Media & Marketing Manager
TRITON DISTRIBUTION (MICRODERM GLO)
02.2019 - 07.2019
Spa Coordinator, Esthetician, and Marketing Specialist
HERRINGTON INN AND SPA
07.2018 - 02.2019
Marketing Manager & Esthetician Specialist
B-SHIQUE BOUTIQUE
07.2015 - 08.2018
Intern /Assistant Account Executive
SkirtPR
08.2011 - 01.2012
UNIVERSITY OF AESTHETICS
Professional Licensed Esthetician
UNIVERSITY LYNCHBURG
BA in Communication from Emphasis in Public Relations and Journalism