CAROLINE OWENS
SUNBURY,PA
Summary
Experienced marketing professional with excellent communication skills, both written and verbal. Known for her ability to plan and implement effective programs from concept through execution. Seasoned teacher of children and adults in various settings, from traditional classroom to on-farm practicum.
Overview
45
45
years of professional experience
Work History
Co-Owner
Owens Farm: Solar Grazing Division
Sunbury, PA
04.2019 - Current
- Provide sheep for vegetation management at Susquehanna University solar array
- Liaison with Sustainability Manager and associates
- Handle media requests and work-study involvement
Co-Owner
Owens Farm LLC: Meats Division
SUNBURY, PA
07.2008 - Current
- Raise sheep, hogs, chicken, turkeys for customer-direct meat sales
- Coordinate processing and sales activities
- Managed marketing and promotion.
- Facilitate customer communications
Co-Owner
Owens Farm LLC: Education Division
Sunbury, PA
07.2008 - 06.2020
- Created and executed educational programs: Sheep Camp, Adopt-A-Sheep, Sheep 101, Sheep Boot Camp, Farmer for a Day, Farrowing Workshop, Custom Farm Tours
- Developed curricula and teaching materials
- Created and executed marketing and promotion strategy
- Taught classes and sourced subject matter experts as guest speakers
Product Manager, Grass Seed
Blue Seal Feeds, Inc
Pelham, NH
10.1991 - 09.1998
- Responsible for marketing, product mix, sales training, merchandising, POS, budgeting
- Increased volume 25%, income 50% in Year 1, volume another 26%, income 60% by Year 3
- Pioneered sales of revolutionary organic herbicide by creating brand identity and market awareness
Director of Advertising and Public Relations
Blue Seal Feeds, Inc.
Londonderry, NH
10.1991 - 09.1998
- Planned and implemented awareness campaigns for new and improved products
- Coordinated media schedules and advertising content
- Published quarterly newsletters
- Generated publicity on products and personnel
Sales/Marketing Representative
Fits Equestrian Travel
Solvang, CA
08.1990 - 12.1996
- Developed Northeast market for travel company dedicated to worldwide horseback vacations
- Envisioned and created position, negotiating directly with owners
- Managed advertising, publicity, in-person outreach, and promotion to reach Northeast riders
Sales Promotion Specialist
Bose Corporation
Framingham, MA
02.1988 - 10.1991
- Managed Bose Frequent Sellers retails incentive program
- Tripled membership in first 12 months by upgrading service level, improving communications, redesigning collateral material, and expanding incentive opportunities
- Relaunched and doubled sales from Bose Premium/Incentive catalog
- Organized first Market Swing utilized by top management
Marketing Coordinator
Lowell Shoe, Inc.
Hudson, NH
01.1987 - 01.1988
- Executed advertising/promotion strategy to reverse declining sales trends and restore profit margins for leading manufacturer of branded comfort casual shoes
- Produced marketing/sales support material on time and within budget
- Created expense tracking system to control $500 K marketing budget
Sales Representative
Accent Advertising Specialties
Boston, MA
02.1985 - 01.1987
- As the first employee, developed and serviced new business for a start-up company providing advertising specialties, executive gifts, and promotional items for the Boston business community.
- Built loyal client base in highly competitive industry by delivering consistently personal service and anticipating/solving problems
Marketing Specialist
USDA Federal Milk Order No. 1
Boston, MA
08.1981 - 09.1985
- Wrote and produced most widely read Market Administrator's Review in the Federal Order system.
- Organized and publicized special events, produced educational materials, spoke at industry meetings
- Organized the first Jimmy Fund Scooperbowl, which continued as a major annual fundraiser
- Established New England Market Adminstrator as a leading source of information on Federal Milk Orders by producing quality educational materials
- Dramatically increased media coverage of Boston Common Dairy Festival by including celebrities, generating press, and co-operating with dairy industry officials
Vocational Agriculture Teacher
Hereford High School
Parkton, MD
09.1979 - 06.1981
- Taught Animal Science to high school students
- Supervised FFA chapter
- Taught public speaking/leadership while working with Cooperative Extension and Young Farmers organizations
Education
MBA - Business, Marketing Concentration
Boston University
Boston, MA05-1986
Master of Science - Animal Science/Education
Cornell University
Ithaca, NY05-1979
Skills
- Effective writing
- Persuasive public speaking
- Project management and execution
- Strategic planning
- Lesson planning and delivery
- Customer relations
Timeline
Co-Owner
Owens Farm: Solar Grazing Division
04.2019 - Current
Co-Owner
Owens Farm LLC: Meats Division
07.2008 - Current
Co-Owner
Owens Farm LLC: Education Division
07.2008 - 06.2020
Product Manager, Grass Seed
Blue Seal Feeds, Inc
10.1991 - 09.1998
Director of Advertising and Public Relations
Blue Seal Feeds, Inc.
10.1991 - 09.1998
Sales/Marketing Representative
Fits Equestrian Travel
08.1990 - 12.1996
Sales Promotion Specialist
Bose Corporation
02.1988 - 10.1991
Marketing Coordinator
Lowell Shoe, Inc.
01.1987 - 01.1988
Sales Representative
Accent Advertising Specialties
02.1985 - 01.1987
Marketing Specialist
USDA Federal Milk Order No. 1
08.1981 - 09.1985
Vocational Agriculture Teacher
Hereford High School
09.1979 - 06.1981
MBA - Business, Marketing Concentration
Boston University
Master of Science - Animal Science/Education
Cornell University
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