Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
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Caroline Pachacz

NY

Summary

Strategic Paid Media Associate Director with +10 years of experience accelerating growth for e-commerce brands in fashion, lifestyle, and luxury. Bilingual in French and Polish, with a global outlook developed through an early career in Europe and 7 years leading paid media at Mason Interactive, a top NYC digital agency. Specializes in full-funnel strategy and performance marketing across Google and Meta, managing multi-million-dollar monthly budgets and scaling high-growth brands. Works with clients ranging from DTC fashion startups to global luxury houses, delivering data-driven solutions that balance efficiency with brand equity. Known for a hands-on, pedagogical leadership style focused on developing junior talent through trust, clarity, and shared ownership of outcomes.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Performance Marketing Supervisor

Mason Interactive
New York, NY
02.2018 - Current
  • Drove marketing strategies for +20 clients. (Portfolio focused on fashion/beauty/lifestyle & lead gen brands)
  • Managed budgets from $10k/month to $1MM/month
  • Established media recommendations and developed advertising tactics to increase client's KPIs. (Budget scaling, platform expansion, QBRs)
  • Optimized and grew paid media accounts (Google Ads, Bing Ads, Facebook Ads, Mountain, TikTok, Pinterest...)
  • Evaluated website analytics, set up yearly projections, prepared agendas, and led clients' calls
  • Mentored a team of 4 Account Managers and 3 Account Analysts

Senior Account Manager

Subko & Co
Warsaw, Poland, + Paris, France
07.2014 - 02.2018
  • Managed paid marketing campaigns for +30 French and Polish clients: Google Ads, Facebook Ads, LinkedIn Ads, Twitter...
  • Analyzed and reported campaign results
  • Audited prospects and planned business offers
  • Trained and supervised a team of 3 Account Analysts
  • Cooperated with external contractors (developers, graphic designers)
  • Provided clients with UX design recommendations
  • Produced banners and digital catalogs for one of the top retail brands in Poland

Education

Master's Degree, Communication Manager - Communication And Media Studies

ESGCI (Paris School Of Business)
Paris, France
2013

Skills

  • Paid Marketing Strategy Development
  • Search and Social Media Platforms
  • Website optimization strategies
  • Planning and Coordination

Certification

Facebook Blueprint Certification

Google Ads Certification

Additional Information

In my spare time, I love going on weekend getaways and explore the Tri-state area, looking for home decor inspiration, and practice drawing.

Timeline

Performance Marketing Supervisor

Mason Interactive
02.2018 - Current

Senior Account Manager

Subko & Co
07.2014 - 02.2018

Master's Degree, Communication Manager - Communication And Media Studies

ESGCI (Paris School Of Business)

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Caroline Pachacz