Caroline Plaspohl
Cincinnati,Ohio
Summary
Strategic marketing leader with 10 years of experience across brand, digital, and innovation-focused roles, known for excelling in cross-functional collaboration and translating complex initiatives into executable plans that meet and exceed business objectives.
Overview
2026
2026
years of professional experience
Work History
Brand Manager — O’Keeffe’s Innovation
The Gorilla Glue Company
01.2021 - Current
- Lead innovation and brand strategy for O’Keeffe’s, the #1 Hand & Foot Cream brand in the U.S., managing product launches responsible for $5M+ in incremental revenue.
- Own the end-to-end innovation pipeline, translating consumer insights and market trends into a disciplined portfolio of launches that support long-term growth.
- Identify and evaluate new category expansion opportunities, ensuring each innovation strengthens the brand and protects O’Keeffe’s trusted equity and core promise.
- Serve as the cross-functional integrator, partnering with formulation, packaging, sourcing, operations, finance, and sales to deliver on-time, in-full launches that meet margin and cost targets.
- Develop consumer-led positioning and go-to-market strategies, balancing innovation with brand authenticity while tracking post-launch performance and long-term portfolio impact.
Digital Program Lead & P&G Account Management
Pep, LLC
01.2019 - 01.2021
- Led high-impact digital and consumer promotion programs across multiple P&G categories, partnering closely with internal brand teams, external agencies, suppliers, and industry leaders to deliver scalable, compliant, and innovative solutions.
- Generated $430M in incremental spend by developing streamlined processes to deliver policy-compliant digital unboxing and media experiences for the P&G Skincare portfolio.
- Acted as a process and risk mitigation champion, delivering an average 21% cost savings by streamlining digital consumer promotion workflows and improving operational efficiency.
- Improved website privacy and security compliance by 15% by identifying process gaps and implementing sustainable, scalable solutions aligned with evolving data privacy standards.
Digital Marketing Specialist
Legrand, North America
2016 - 2019
- Led end-to-end digital experience execution, managing content in Sitecore, lead generation and CRM workflows in Salesforce, and email journeys through Pardot.
- Analyzed performance using Google Analytics and trend data, translating insights into recommendations that improved content effectiveness and informed future digital investments.
- Optimized product messaging and supported scalable go-to-market execution by standardizing content and enabling 100+ corporate-wide events with consistent digital and physical brand assets.
Education
Bachelor of Arts - Communications Studies
Wright State University
Dayton, OhioSkills
- Innovation & Portfolio Strategy
- New Product Development (Concept to Launch)
- Consumer Insights & Trend Analysis
- Go-to-Market Strategy & Positioning
- Cross-Functional Leadership
- Financial & Margin Management
- Long-Term Growth Planning
Timeline
Brand Manager — O’Keeffe’s Innovation
The Gorilla Glue Company
01.2021 - Current
Digital Program Lead & P&G Account Management
Pep, LLC
01.2019 - 01.2021
Digital Marketing Specialist
Legrand, North America
2016 - 2019
Bachelor of Arts - Communications Studies
Wright State University