Caroline Porier

Digital Channels and Marketplace

• Optimized partner usage of marketplace by identifying and targeting pain points and strategizing new advertisement operations process, development of educational materials, and awareness email campaign
• Redesigned internal marketplace product portal to maximize partner participation in marketplace
• Optimized consumer experience by presenting detailed recommendation for marketplace categorization based on extensive competitive analysis and consumer research
• Developed advertisement library for 22 top partners

Outdoor & Powersports Equipment Client Marketing

• Oversaw development of digital marketing content, including series of blog articles, client marketing pages, and first ever social media influencer campaign
• Strategized, implemented, and managed the creative development and metrics analysis of email marketing campaigns for multiple clients
• Planned and attended outdoor and powersports equipment trade show

Digital Payment Solutions

• Developed idea and marketing strategy for innovative credit-building product aimed toward college students
• Pitched product to team of senior leaders including Chief Product Officer and VP of Digital Payment Products
• Managed the coordination and implementation of internal product portal revisions, demonstrating organization, time management, and attention to detail
• Assisted Growth and Digital Wallets teams by developing organizational chart, writing research study proposal, and analyzing performance metrics of client marketing campaigns.

• Managed 13 client accounts by coordinating meetings, communicating with clients, and organizing client design files and marketing strategy plans
• Curated and implemented social media content calendars for 3 clients, including graphics, captions and hashtags for Facebook and Instagram, TikToks and YouTube videos
• Audited calls and recorded customer conversion data.